Businesses large and small alike have been relying on trade show signage for many years. Due to the availability, cost effectiveness, and portable form factor, these signs are immensely popular. There are many styles to choose from, and the usage for each can vary even beyond a traditional show setting. What follows are just a few examples of the types of signs and alternate applications for each.
These are among the most prevalent types of signage, for good reason. A highly portable form factor mixed with a large profile make it easy to stand out to passersby. The applications for these can range from a simple company logo to a product photo. They could also accommodate feature lists. In addition to merely using these on a show floor, they could be placed in a convention hall entrance, a car showroom, or even an outdoor event pop-up.
While banners tend to conjure up images of rectangular displays tied to rafters, some of the options available today are far more dynamic. There are numerous varieties of multi-sided banners, from circular designs to triangular and everything in between. Choosing a unique shape can almost guarantee that eyes will be drawn to this type of signage. While they are typically spotted hanging over a booth, there are various other applications. They could be used in aisles at a show to give directions to a booth, or in a retail setting they can highlight a sale or product.
Tabletop displays are a low profile and effective way to communicate at a close proximity. A salesperson accompanied by a tabletop sign can often inform a consumer that is standing by or waiting to be helped of new products or services. Many times they are used as a visual aid for pricing plans or additional information. These signs may also be used to display pamphlets, business cards, or product samples. They can even be used as promotional materials by product resellers or displayed in lobbies or waiting rooms.
Post signs are a great usage of space when a booth profile is smaller. When positioned at eye-level they draw the attention of anyone already at a display or those walking by. Applications outside of a show setting are using these at a point of sale counter or ticket booth.
Signage can provide a product introduction to customers. It can also be used to communicate other important information. One day’s trade show sign can be tomorrow’s permanent fixture.