One of the best ways to market your business is with the use of vinyl banners. Vinyl banners are economical, flexible, and fully customizable. They don’t require any kind of permanent structure for hanging, and they don’t typically require any kind of government permit. To get the most out of your marketing budget, have a custom vinyl banner made up for your business. Of course, coming up with a great custom banner design takes some consideration. Since vinyl banners are so unique and can be used in unusual ways, it pays to give careful thought during each stage including planning, designing, and ordering. Here are some decisions to keep in mind for your custom vinyl banner sign. What Size It Needs To Be Custom vinyl banners can be made to suit nearly any size you may need. Ultimately, it’s your decision as to what size will work best for your needs. Take your time and consider carefully. If the custom vinyl banner is too big you run the risk of not being able to fully extend it in the space you want to hang it. If it’s too short, it's possible that people won't be able to read it clearly enough for the banner to be effective. To determine what is the best size for your needs, carefully measure the area where the custom vinyl banner will be hanging. Next, try to figure out how far away the most distant of your audience members will be. Now you’ll have a sense of how large the banner and the font has to be to be easily read from that point. If you are having trouble with figuring out the size of graphics and texts you want, we have a tool in our office that can help you out. The Color Palette The color palette of your custom vinyl banner plays an important part in how easy it will be to read as well as the overall message that will be conveyed. For example, you may elect to display a sport team’s colors on your banner. However, if the banner’s colored lettering is too close and doesn’t contrast enough with the background color, you’ll need to pick a different color. Generally speaking, the lettering on your custom vinyl banner should be a darker hue than the color of the background. However, white lettering against a very dark background can also work well. For a customized background, you can experiment with different color schemes to ensure that the message is easy to read. The Actual Letter Size You may be tempted to have as much text printed on the banner as you have space for. This can be especially true if there are a lot of details you need to let people know about. Remember though, the more lettering you use, the smaller the actual letters will need to be. It’s far better to use larger letters with fewer words. One idea is to put your website address on the banner. There are other considerations to keep in mind when planning and designing the banner sign. Our staff at James River Signs can help you with the process of ordering your custom vinyl banner.