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Many retailers choose illuminated rooftop signs to ensure prospective customers identify their locations around the clock. Today, firms enjoy a variety of design, color, and lighting options. A brightly lit roof sign atop a restaurant or a hotel may alert drivers at night to the fact a business remains open. Its increased visibility helps attract customers.
Even retailers who maintain daytime business hours sometimes appreciate the promotional impact of distinctive roof signage. Instead of directing advertising dollars into print ads, a manager may use an investment in a roof sign as a permanent, highly visible reminder of the company’s activities. Essentially, a rooftop sign benefits enterprises which depend upon passing foot or vehicle traffic to generate revenue.
Inspire Word-of-Mouth Advertising
One advantage of maintaining a prominent roof sign relates to ancillary word-of-mouth advertising. When people within the community notice a distinctive sign and use it as a landmark for furnishing directions to others, they also tend to communicate more frequently about the business itself. This situation holds benefits for companies which promote superb customer service.
Consider for example the impact made by the famous hillside sign “HOLLYWOOD”. Originally intended to promote a real estate development during the 1920s, the sign composed of nine giant individual capital letters eventually became synonymous in the minds of many people with an iconic film industry community. Did the famous sign generate word-of-mouth advertising? Clearly, it did. Successful roof signage (in some unique places) offers similar potential advertising benefits.
Enhance an Investment in Commercial Real Estate
Additionally, the use of a suitable roof sign sometimes helps retail businesses located away from suburban areas optimize specific commercial locations. This situation may ultimately increase the value of the real estate due to increased traffic. Flea markets, antique stores, factory outlets, and other businesses sometimes draw customers to their premises using roof signage.
Both the nature of a retail business and its site influence the decision to erect a roof sign. In Newport News, Virginia, James River Signs offers experienced roof sign services. Contact us at 757-598-4036 for further information.