Signs are important for any business. However, when thinking about the type of signs a law office might need, it becomes apparent that the signs can serve as advertisement for the office. Therefore, getting the right kind of signs can be very important. Signs are needed more than most people realize. There are certain signs a law office should have.
• Outside Signs
Having a sign on the outside of the law firm building is critical in letting people know what building to go to. Additionally, it is possible to make additions to the sign beyond just the name. The sign can also reference what kind of law firm it is. For instance, if the law firm specializes in personal injury, that could be part of the sign. Outdoor signage can be mounted on the building, or there could be a stand alone sign in front of the building, or both. The objective of the sign is to let people know where the firm is located.
• Directional Signs
Once a client finds the building of the law firm, they may need signs to let them know where in the building the law firm is located. It may be necessary to guide people by letting them know what floor the firm is on or how to get to the front desk. This will help eliminate potential clients from wandering around trying to figure out where to go. A clear direction will convey a sense of organization for the client.
• Office Door Signs (Exterior)
These kinds of signs are especially important if the law firm is housed in a building with other companies. The firm should have an entry door into their main office and it should be clearly marked. Otherwise, a client could pass by it causing frustration. Additionally if there is another law firm in the building, they could end up in that office instead of the correct law firm’s office.
• Office Door signs (Interior)
Once inside the office, it is helpful to know what individual office to go to. Usually, someone will either come out to meet a client and take them to the proper office. However, there is a chance that the receptionist gives directions to the office the client should go to. In this case, it is critical to have signage on or next to the appropriate door. This makes it clear where the client is going and gives them confidence in the law firm.
So, when thinking about the signs needed for a law office, make sure multiple areas are considered. It is important that people know where they are going and how to get there. Signage helps guide people, but it also advertises what the law firm is and sometimes even what they specialize in.
