Tenants in a shopping center or outside mall must be able to draw customers if they are to succeed. If not, those businesses will not be tenants for long. That statement is so simple in its logic yet easily overlooked. Even if a shopping center is thriving, there is likely room for improvement. Commercial real estate occupants, whether they be: restaurants, banks, professional offices, or retail stores, need to have a magnet at their entrance. The most effective attention-getters you can place at the entry to such properties are monument signs with tenant panels.
Monument signs are a draw morning, noon, and night. No matter the season, a well designed and constructed monument sign glows throughout the day beckoning to passerby. They allow the public to notice the presence of the individual business establishments when combined with tenant panels. The two, when used together, are a powerful marketing tool for any shopping center or strip mall. Together they are a 24-hour billboard which is visible to everyone within sight.
These signs are the result of much planning. There is versatility in the types of materials that can go into completing the project. The most popular inputs utilized in creating these excellent marketing tools are aluminum, acrylic, brass, bronze, stainless steel, and stone. All of these are durable materials which will allow the signs to last for years with minimal maintenance or degradation. However, it is worth noting that stone is the most durable material you can use for these exterior signage projects.
The monument sign itself is the anchor feature at the gate. It is designed to be aesthetically pleasing as per the client’s taste and requirements regarding color combinations and font type. The design team takes into consideration factors such as the region, surrounding architecture, and landscaping. A specialized construction crew then implements the design. Typically, a foundation gets dug, and then the monument is built atop a masonry base. The last step is the addition of lighting and detail features such as lettering and logos. Thus, the whole plan is complete.
Any multi-tenant mall or shopping center would benefit from the inclusion of a monument sign in tandem with up to date tenant panels. Together they constitute a powerful marketing solution for the property and its tenants. This signage creates an appealing way to announce the presence of each of the individual establishments conducting business within the particular shopping complex.
