Signage for any business is of key importance in order to attract customers to the store as well as create brand awareness. In the sign industry, exterior signage is one of the most beneficial and popular forms of advertising. A sign that is of the right size, font, and color can leave a lasting impression that has the potential of reaching prospective clients. Raceway mounted signs are some of the most popular exterior signage used by businesses all over the country. These are large signs that are mounted on a rectangular structure that affixes to the side of a building making the sign extremely visible and attractive while hiding all the hardware in a box behind the sign. The large size characters are affixed to a three-sided rectangular box that houses the electrical components to a give a clean look. Raceway mounted signs require less alteration to the building and have minimal intrusion on the mounting surface. These signs are often custom designed. James River Signs has expert designers and fabricators that use cohesive color combinations, premium materials, and unique fonts to create signs that truly express a business's image. There are several advantages of using  raceway mounted signs to advertise a business.

• The three-sided rectangular box or raceway channel protects and conceals wiring and electrical components
• The whole sign only requires two or three mounting points which results in less intrusion than single letter installations. This is important for businesses who lease from a landlord who has standards that limits a business owner in what they can do to the front of the building.
• Installation and maintenance is much faster and easier than single letter installation.

Raceway mounted signs are a perfect solution for any business looking to advertise their business and make an impression on clients. The fact that these signs can be customized for any business allows for tailor-made signs that can stand out making it a great marketing tool.