When a company makes a choice to get lobby signage, they imagine the sign as new decor in the lobby, a way finding tool for visitors, or a marketing tool helping increase their brand awareness. It’s rare that we consider the impact lobby signage can bring to the employees of a company. But the truth is, it matters!
A lobby sign is a part of the environment your employees work in on a daily basis. Here is how your lobby signage relates to the emotions and effectiveness of your employees.
Sense of Belonging
Like your employees, when you go into your office, the first thing you probably see is your lobby sign. The lobby sign not only greets all potential customers, but also your employees.
Signs represent your company and are seen by each employee on a regular basis. Your lobby signage has an effect on your employees’ days from the minute they punch in until they leave for the day.
Rather than considering your office a simple, dedicated workspace, your lobby signage helps employees consider your company as their second home. Your lobby sign, in other words, is also “Welcome Home” signage to your staff and can remind them of the love and support they receive from their family at work.
Common content included on lobby signage includes short terms or phrases that define the company culture.
In the book authored by three professors at the Harvard Business School, The Owner Quotient, they talked about organizational culture being the key to labor cost benefits. Also, they offered many additional compelling reasons explaining why investing in organizational culture will bring competitive benefits to companies.
One recent Bellevue Business Journal article defines the economic advantages of promoting your brand within your business to release the power inside your company. Doing so can help you market your brand to your prospective customers.
Organizational Commitment and Job Satisfaction
Installing lobby signage can help increase your employees’ organizational commitment and job satisfaction. Whether your staff is content or not is affected by their dedication to your company. That sense of dedication will take time to develop. Lobby signage can reinforce a sense of brand identity and help establish where employees fit, which, in turn, can improve job satisfaction and commitment.
For more information on our lobby signs, contact James River Signs on (757) 598-4036 today!