In terms of installing vehicle wraps, graphics, and decals, the bottom line matters. Perhaps you have some quotes on installation, or maybe you are entering the initial phase of the purchasing process – it’s natural to be curious whether they are worth their salt.
Unlike some other types of outdoor and digital advertising, a wrap is a one-time investment. You’ll need to maintain your vehicle, but, assuming you were doing that anyway, this is normally no hassle. Is the initial cost worth it?
At first, it might seem as if the effect of graphics on pedestrians and motorists is not directly measurable, because you cannot track a motorist’s path from initial glance to end purchase. It is possible, however, to get an idea of how many impressions you are receiving, how efficiently it’s conveying the identity of your brand, and how it stacks up to other types of marketing.
Vehicle Wraps: How much do they cost?
This is a question our clients ask frequently. We answer it with a common answer – it all depends upon what you are looking for.
Let us assess the various factors influencing the end total.
Partial or Full Wrap
The less vinyl used, the less you will need to pay ahead of time. Business owners who are conscious of cost might want to think about investing in a partial vehicle wrap, which may get the attention of folks passing by equally well, depending upon the effectiveness of the design.
Graphic Design
Often overlooked, attention-grabbing design is key to an effective mobile ad campaign. Print shops and graphic designers might bill on an hourly basis, and book time to ensure that the wrap properly fits.
We suggest not skimping on your budget for your creative process. Poor graphics may defeat the purpose of car advertising, which dissuades future customers and presents your business in a poor light.
Vehicle’s Size
Wrapping a multi-ton, 8-passenger van will have a significantly different cost than wrapping a smart vehicle. The quantity of material that must be installed will correlate with the quantity of money you spend.
For advice on vehicle wrapping, how it can boost your business, and for a quote according to your specific business needs, please get in touch with our team of professionals at James River Signs by calling (757) 598-4036 today.
