Are you looking for a new sign for your storefront business? Something both eyecatching and pleasing to look at? For a business in the middle of other storefront businesses, a channel letter sign can make all the difference. What is a Channel Letter Sign? A channel letter sign has a three-dimensional graphic element to it. It is comprised of an individual structure with separate illumination. Your business name is spelled out in individual letters (and/or numbers) and these make up your sign. We create the letters using aluminum sheeting or acrylic. The nice thing about channel letter signs is that they are highly flexible, giving you many options when it comes to colors, texts, fonts, and sizes. Rest assured that we can incorporate logos or images into your sign. We have the skills to work with your imagery so that we can create a sign that matches your branding exactly. What Types of Channel Letter Signs Are There? Front-Lit Channel Letters – This is the most common type of channel letter sign we make. A channel letter sign made this way is comprised of an acrylic face, trim cap, aluminum returns, and an aluminum back. These signs can be customized to your liking, which is what makes them so popular. Reverse Channel Letters/Back-lit/Halo Channel Letters – Instead of an acrylic face, we use metal faces, and these letters are mounted with a 1.5” standoff. When they are lit up, there is a “halo effect” surrounding each letter. A very pleasing look. Combination-Lit or Front/Back Lit Channel Letters – Your letters can have one color illuminated with another color halo effect. Combination-lit channel letters use clear Lexan backs that have been specially customized using translucent vinyl graphics. This creates the halo effect. Channel letter signs can be raceway mounted, which mean they are attached to a metal “box” that houses all of the electrical wiring and power supply. Alternatively, they can be directly mounted, attached to a building's facade. So, when your landlord tells you nothing can be attached to the building, channel letter signs may have you covered. James River Signs is a full-service sign company and our products never fail to please. If you have a sign-related project or just some questions about what signs will work for you, give us a call or email us today.