It’s hard to match the excitement of arriving in a new city. The anticipation of exploring new and unfamiliar terrains and cityscapes, the culture, cuisine, history, and so on, can create a real sense of forthcoming adventure and excitement. This is especially true for those who are experiencing the city for the first time.
For obvious reasons, the first experience a person has of a city is often its airport. So, the excitement that a visitor feels can be compounded by the relief of finally being released from the confines of a small aircraft cabin.
Any city that hosts frequent business travelers or takes its tourism economy seriously should be aware of the importance of the airport arrival experience. And it would be well-advised to take extra measures to ensure a fantastic experience from the moment of deplaning.
What better way to capture the imagination of a visiting tourist or business traveler than a colorful and artistic wall mural right in the terminal, or another area of high visibility? This could be something that illustrates the city’s highest points of interest, whether that be historic, culinary, artistic, educational, event-based, or a combination of any number of attractions that the city might boast.
If the wall mural was installed on a long wall, such as one that might be found underground between the terminal and parking/taxi area, for example, it could illustrate a timeline of rich history and culture that the observers could view chronologically as they pass through the area.
The city might host a special, regularly held event that draws large crowds. A wall mural depicting that event or its performers or participants could highlight the fantastic nature of that event, or the way it temporarily alters the city’s identity.
And, of course, from the business traveler to the culinary tourist, everyone eats. Most folks, while traveling, enjoy some of the city’s respected restaurants or food vendors, rather than tote a cooler full of food around with them. A city with a well-respected food culture might want to do a little something to tempt more visitors into that scene. An airport wall mural could push just the right buttons to get people curious and excited about this type of exploration.
There’s no doubt that tapping into the excitement of newly arrived visitors is a great way to get them interested in what your city has to offer. Give James River signs a call today to discuss your airport wall mural ideas. We will work with you to develop a piece that will draw the eyes and imaginations of all your visitors.