[et_pb_section admin_label="Section" fullwidth="off" specialty="off" transparent_background="off" background_color="#ffffff" allow_player_pause="off" inner_shadow="off" parallax="off" parallax_method="off" custom_padding="0px||0px|" padding_mobile="off" make_fullwidth="off" use_custom_width="off" width_unit="on" make_equal="off" use_custom_gutter="off"][et_pb_row admin_label="Row" make_fullwidth="on" use_custom_width="off" width_unit="on" use_custom_gutter="on" padding_mobile="off" allow_player_pause="off" parallax="off" parallax_method="off" make_equal="off" parallax_1="off" parallax_method_1="off" column_padding_mobile="on" gutter_width="1"][et_pb_column type="4_4"][et_pb_text admin_label="Text" background_layout="light" text_orientation="left" use_border_color="on" border_color="#868686" border_style="solid" custom_padding="20px|20px|20px|20px"] Why are people attracted to your tradeshow booth? Is it because of all the fancy giveaways? Maybe, but if you are looking for quality leads at your next tradeshow event, consider how the booth itself will give people a reason to stop and take a look. A simple table cover or table runner with your company logo printed on it can make all the difference in the world! Your tradeshow booth display should reflect the quality of your company. If you did not take the time to plan out your display, you have just wasted a lot of time and money. If you are on a tight budget, start out small and build your display as you go. A simple table cover or table runner will go a long way. You can add a retractable banner stand or a backwall at the next event.  I would strongly consider doing this as you are already spending a great deal of money just to be an exhibitor. Don’t send the wrong message to your potential clients by not planning your tradeshow booth design properly. You want to make sure that your table is positioned in a place that won’t block visitors from entering. You also don’t want to sit behind the table. Stand to the side of the table and make sure that you have something interesting on the table to look at. Another component to planning your tradeshow booth design is considering the space and what story you want to tell as people walk by. Is your booth cluttered with piles of collateral materials and giveaways that distract from the real message you want to send? Or does your table have an eye-catching table cover with full color dye sublimated graphics of your logo, and a tabletop display to entice visitors to stop? I can’t tell you how many times I have walked around a major tradeshow and witnessed some real disasters. Table covers come in a variety of styles that can fit any budget. Convertible table covers are nice because they can be adjusted to fit a 4’ – 8’ table nicely. Doing something that stands out to potential customers doesn’t have to be expensive. A simple table cover with high quality graphics with your company logo can make all the difference in the world. [/et_pb_text][et_pb_text admin_label="Text" background_layout="light" text_orientation="left" use_border_color="off" border_color="#ffffff" border_style="solid" custom_padding="20px|||"] [smartslider3 slider=2] [/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section]