[et_pb_section bb_built="1" fullwidth="off" specialty="off" transparent_background="off" background_color="#ffffff" allow_player_pause="off" inner_shadow="off" parallax="off" parallax_method="off" custom_padding="0px||0px|" padding_mobile="off" make_fullwidth="off" use_custom_width="off" width_unit="on" make_equal="off" use_custom_gutter="off" _builder_version="3.0.106"][et_pb_row make_fullwidth="on" use_custom_width="off" width_unit="on" use_custom_gutter="on" padding_mobile="off" allow_player_pause="off" parallax="off" parallax_method="off" make_equal="off" parallax_1="off" parallax_method_1="off" column_padding_mobile="on" gutter_width="1" _builder_version="3.0.106"][et_pb_column type="4_4"][et_pb_text background_layout="light" use_border_color="on" border_color="#868686" border_style="solid" custom_padding="20px|20px|20px|20px" _builder_version="3.0.106"] If you want to attract attention and stand out from the crowd at your next tradeshow event, then you need to think about creating a unique booth theme. Mediocrity is not an option when you are trying to entice people to stop by your tradeshow booth. A successful tradeshow booth theme can help create memory retention and also impulsive behaviors to passersby. Too often when a person walks through a tradeshow, many of the exhibits look exactly the same. This happens because the tradeshow industry, is basically a copycat industry without much creativity. The key to a successful booth them is taking the time to think about how to showcase your product or services in a unique way, but at the same time making sure that it makes sense to your audience. You might be saying to yourself right now, “I don’t have the budget for an elaborate booth theme”. I am telling you that you can certainly keep your cost down by using the the standard backwall displays, or retractable banners in the display, but use your imagination and add some creativity to the standard displays. Maybe you can dress up like actors and incorporate music, live or recorded. Bring in some furniture to create a lounge space that is comfortable and inviting. Floor graphics or backlit displays can create a unique atmosphere. Maybe you can honor your host city with a motif that represents the culture or demographic. If your tradeshow is in Dallas, maybe your them can be a western, with a long-horn steer mural. Adding fabrics and pillows to drama and color can create quite an impression. Set a budget, brainstorm ideas with your team, and get started by creating a unique tradeshow booth theme. The sky is the limit when you think outside the box, by incorporating a theme into your next tradeshow booth. Get started with the basics by exploring Banner and Display Direct’s affordable displays. With a creative booth theme to get started with, we can print on backwall displays, retractable banners and a host of other displays to help you get noticed at your next tradeshow event. [/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section]