When Freshii wanted to open their second location in the Pittsburgh area they needed an experienced sign company to help them prepare for a successful grand opening. Spark Signs not only has experience working with retail establishments but in this case specifically with a franchise owner and their corporate office. Our client needed large outdoor signage and authentic indoor signage to help brand their new space. Branding is extremely important to both the exterior and interior of a business space, particularly when it is a new brand to the market.
The photos show the exterior channel letter signs on both the side of the building and above the restaurant’s entrance. Also included are shots of the PIN letters we installed and grand opening banners we installed. To see more photos from this project, check out the Freshii Project album on our Flickr.
While working in New York City for the fashion designer Oscar de la Renta, Matthew Corrin was inspired by “mom-and-pop” delis with fresh food but lackluster branding and service. He sought to “add magic to the fresh food business” and, in 2005, founded Freshii. The chain now operates hundreds of locations in cities and countries around the world to help guests live better by making healthy food convenient and affordable. The menu is 
constantly evolving and every 90 days they produce new items that incorporate the latest health and food trends.
To prepare for this project, we talked with our client multiple times during the bidding process, as well as visiting the site several times. The first part of the project was to apply temporary window graphics at the new location to start promoting the restaurant. With the client pleased by our work, we were awarded the exterior channel letter and interior PIN letter project. We sent renderings of the signs and once the client was satisfied, we worked with the Cranberry Township to permit the signs.
After the township approved the signage, we began the fabrication process. We created two internally illuminated channel letter signs to install on the building structure. Both were fabricated from aluminum and included white acrylic faces. These letters were attached to an aluminum raceway that closely matched the color of the brick to create a fluid design. The two finished signs ranged from sizes of 3’x6’ to 3’x15’. We set an installation date in advance of the opening, with plenty of time to 
spare, and installed the two sign groupings: “freshii” and “EAT. ENERGIZE.” to the side of the building and “freshii” over the main entrance to the restaurant.
We came back to the site after the interior renovation was complete and installed white acrylic PIN letters to a unique wall mural of green ivy. The letters nestled into the ivy to create a really cool wall mural. We also provided “NOW HIRING” signs to help increase the number of applicants and “NOW OPEN” signage to let the public know there was a new restaurant open to serve their hunger.
Finally, we printed “Grand Opening” and “Now Open” banners and installed them prior to the grand opening.
If you are looking for a sign company that has experience in working with restaurants and want the project to be managed smoothly, consider Spark Signs & Graphics. We specialize in high quality outdoor and indoor signs of all types, vehicle wraps and trade show and event displays. Call us at 724-510-0677, check us out at www.sparksigns.com, or visit our showroom in the North Hills of Pittsburgh.
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