There are many things to consider for your Toronto Commercial Real Estate Sign. From branding to readability and attracting attention and placement, the decisions you make will have an impact on how quickly you attract potential buyers and eventually sell or lease the property. Lets look at some of the most important tips to help you move your commercial real estate.
Readability:
Readability is the quality of being legible or decipherable. With your commercial real estate sign, the content must be legible or else people will not be able to read what you are advertising. The font and the font size are two important considerations. For example, Helvetica is a great font that is simple and easy to read. Another consideration for readability is the distance from which the sign is being viewed. If a sign is being viewed from 50’ away, the minimum size of the letters should be 5” to be able to read the sign. If the sign is being viewed from a passing vehicle, the letter size should be established based on the distance to the vehicles and the speed at which they are travelling.
Branding:
As with any sign, you want to make sure your signage reflects your branding. This includes your logo, lettering font, brand palette. Staying consistent with your brand across your signage ensures people can quickly recognize and identify with your brand.
White Space:
The space between the lines and around the images is called white space. While it is called “white” space, it doesn’t need to be white at all. But, why is this important? White space allows the words and images to breathe. Without it, the sign feels cluttered and messy and difficult to read. Great designers use white space effectively to get maximum effect in getting their message out.
Whom to contact:
Remember to include the contact information as clearly as possible. People need to quickly be able to identify who they need to call if they are interested in leasing your commercial property. The phone number and name of the sales agent or representative should be a focal point on the sign immediately bringing attention to it.
Key Messages:
What are your key messages? These are what need to be on your Commercial Real Estate Sign. This will also allow you to have plenty of white space and bring attention to the key details on the sign. The Commercial Real Estate Sign is no place for lengthy descriptions, or many images. Keep the content relevant and to the point. Include details like the size, location, contact name and phone number.
Sturdy, well-built signage:
A professionally made high quality sign is a reflection on your Commercial Real Estate Business and you. A cheaply built sign may wear with the weather and soon wont look good. It may take some time to find a buyer and you want your sign to last, so spending a little more on high quality will be worthwhile in the long run as you wont have to replace the sign before you sell the commercial real estate property.
If you’re a commercial real estate business in need of the best commercial real estate signage, give us a call at 905-670-0797. We are The Sign & Graphics Manufaktur Inc. and we promise you Excellence in Signage!
