Your storefront sign is one of the most important signs for your business. From ensuring your customers can find you to letting them know who you are by conveying your brand message, your storefront sign is always working for you. For this very important business sign, you want to first understand the myriad of options available and when you consider the different materials, colours and designs the choices can feel overwhelming. So, to that end, we are going to discuss the key types of storefront signs to help educate anyone who is looking to learn about storefront signs.
Illuminated Vs. Non-Illuminated Storefront Signage
Do you want your sign to be lit? Is it important that customers can see your sign at night? When considering the type of storefront sign, one of the first decisions you will have to make is whether you want an illuminated or non-illuminated sign.
Non-illuminated signs are less costly, but they are not as visible as an illuminated sign. Also, using LED lighting for the sign is best practice as it is energy efficient. You know your business best and what your budget is for the sign, but remember that investing a great sign will will last longer, look great and attract more customers!
Illuminated Sign Boxes
A popular sign the Illuminated sign box is frequently used in many businesses. The light box contains LED lighting that is energy efficient and the light shines through the acrylic face of the sign. The business name and logo can have just about any design, font and colour. As it is lit, it is a highly visible sign.
Storefront Sign for clothing store
Non-Illuminated Signage
While illuminated or lit signage is a great option for businesses that want their messaging to be visible at night, not every business needs illuminated signage. Think about a business like a doctor’s office that only operates during the day, they may decide that their storefront sign does not need to be illuminated. If your business doesn’t need a lit sign, there are many non-illuminated signage options for you to choose from.
3D letters are a popular option for non-illuminated storefront signs. Non-illuminated 3D letters come in a variety of materials including aluminum, acrylic, plastic and bronze. They can also be customized in the colours of your brand.
Non-illuminated box signs are also used for many businesses. These are just like illuminated sign boxes except there is no light source. These can still be very attractive signs; however, they will be much less visible at night. These are usually found in shopping centres and are generally inexpensive compared to some other types of storefront signs.
Channel Letter Storefront Signs
Channel letter signs are can be illuminated with LED lighting, or they may be unlit. The letters can be front lit, backlit or halo lit. They can range in size dependent on the space available and using a channel letter bending machine the letters can be made into various fonts and even a logo can be created this way.
If you would like to discuss your storefront sign with a sign expert, call us today at 905-670-0797 or visit our website.
