What is your company culture like? What are the messages you want your employees to hear, identify and relate to? How do you communicate your company’s vision, mission, priorities and key areas of focus? Every company has its own unique culture and through signage you can both communicate and promote the culture and values of your organization. Let’s look at some of the different types of signage you can use in a corporate office to reflect its culture.
Wall Murals
Wall murals have great use in corporate environments. Think about your wellness space or gym. Wouldn’t it be great to have a serene wall mural that sets the tone for the space? Another great use for a wall mural is the company’s story or timeline. Through a graphic representation you can reflect the history of the company in a wall mural and this is great when celebrating a milestone anniversary of your business. Another idea is reflecting images from your business. For example, we did a wall mural of a tea plantation in the office of the famous tea company Twinings. These wall murals enhance the environment and reflect the culture of the company.
Recognition Posters and Plaques
Does your company have a recognition program? How do you recognize your employees and keep their achievements top of mind to motivate other employees? One way would be to use signs and graphics. Posters and plaques are great signage options to have both text and images and can recognize employee achievements and awards like a ‘President’s Award’.
What about Art?
We spend a lot of hours at work and no one wants to work in an office with bland empty walls. People like to have interesting, colourful, inspiring art that decorates the space and adds texture and feeling to a space. Think about the colours in your brand and how you could incorporate that into your décor. Art can be quite expensive, but an inexpensive yet beautiful option is canvas prints. Canvas prints can be custom prints that are printed on canvas and stretched onto a wood frame. You can have canvas prints of just about anything, whether it is the city of Toronto skyline or pictures of other cities where your company has locations, or you could have abstract art on canvas or any custom picture that appeals to you. The beauty of canvas prints is that you have lots of options to choose from.
Keeping your employees informed and engaged?
There is always something you need to communicate to your customers and your employees. If your company has many details to communicate, a digital communication strategy may be right for you. With digital screens in the lunchroom, kitchenettes and other common spaces, you can communicate everything from company objectives, new initiatives and shout outs for work anniversaries. The advantage of digital message boards is that the information can be changed instantaneously and as frequently as needed.
A great work environment and culture can be achieved through communication, and signage can be very effective in communicating your values, branding, recognition of employees and more. If you want to discuss how best to use signs in your environment, call The Sign & Graphics Manufaktur Inc. at 905-670-0797.
