Your outdoor storefront signage is one of the first physical aspects your customers see about your business before they even walk into your store. So, you want to think about the impression you want to create when someone views your storefront. With so many options of outdoor signage it is difficult to know what type of sign you should choose. Today, we will try to sort through those options so you can be more informed about the choices in storefront signage.
Should I have an illuminated sign or a non-illuminated sign?
When it comes to storefront signage, one of the first things to consider is whether you want to have an illuminated or non-illuminated sign. As the names suggest, illuminated means the sign is lit and a non-illuminated sign isn’t lit. The advantage of an illuminated sign is that it is clearly visible even at night, making it easy to spot and stand out among all the signs around. An illuminated sign is more expensive than a non-illuminated sign, however because of it being lit, it attracts more attention and customers. You may still decide that a non-illuminated sign is right for your business and it is for many businesses. For both illuminated signs and non-illuminated signs there are lots of options available. Let’s look at each one separately.
What non-illuminated signage options are available?
A common type of non-illuminated sign is a non-lit sign box. This is a sign with vinyl graphics and is an affordable option for any small business in Markham. Another option is to have dimensional letters. Unlit three-dimensional letters that are applied to sign panels or monuments are called dimensional letters. These can be made in any colour to suit your business’ branding and your logo can also be made with cut vinyl. The thickness of the lettering and logo can be custom made although the cost does increase with the thickness. We can help you decide what would look best for your business within your set budget. There are many other materials and faces for 3D lettering such as acrylic, aluminum, formed plastic to name a few. Custom dimensional letters are a great option for non-illuminated outdoor signs.
What are my options for Illuminated signage?
As mentioned above illuminated signs offer the maximum visibility and with the right size it can easily be viewed even from a distance. One moderately priced option for an illuminated sign is a light box sign that contains LED (light emitting diode) lighting. LED lit sign boxes with acrylic facing allows the light to shine and highlight your sign day or night. Also, LED lights are energy efficient and won’t have a significant impact on your utility bill.
Channel letters are custom-made metal or plastic 3D letters and often are internally illuminated. Channel letters are a very popular and excellent option for illuminated signs. Each letter can be illuminated either from the front or it can be backlit which also looks amazing. Channel letter signs that are illuminated tend to be more expensive and the larger the letter size the more expensive the sign. However, you cannot deny the brand recognition and attraction that this type of sign can bring to your business. Custom channel letter signs can be done in any colour to match your brand. You may also wonder what size works best, this depends on the distance you want your signage to be viewed from. If your business is located on a six lane busy street like Highway 7 in Markham, you will want to have a sign large enough to be viewed at a distance. Alternatively, if your store is on a narrow street in the city centre the sign doesn’t need to be as big.
At The Sign & Graphics Manufaktur Inc. helping you make the best choice for your storefront sign is our priority. Call us today at 905-670-0797 and speak with a signage expert for a free consultation.
