[caption id="attachment_2431" align="alignnone" width="352"] Outdated, worn sign with cracks in the vinyl[/caption]   [caption id="attachment_2224" align="alignnone" width="351"] Updated, modern, back-lit light box sign that attracts new customers[/caption]   Is it time to update your signage?  As we start a new decade, you may be thinking of how to continue to attract new customers and grow your business whether your business is located in Vaughan, Markham, Richmond Hill or anywhere in Toronto. Signage is a key part of attracting customers.  While well made and well designed signs can last a long time, there are some reasons why you may want to consider updating your signage. The first reason you may want to update your signs is if your signs are showing wear and tear.  Environmental elements like rain, snow, sun and wind can affect and damage your signs, discolouring it, washing away the brightness of it over time. Also, rust, breakage can also occur over time.  Dilapidated signage that is rusting, peeling and breaking tells your customers that you don’t care and in turn it will be interpreted that you wont care about them either. A broken, peeling, cracked or torn sign  is a clear sign that your signage needs to be updated! New signs that are well designed and produced with high quality material will ensure your business attracts lots of new customers so you can continue to grow. A second reason may be that with time, designs change and therefore your signage can begin to look dated.  What was trendy and modern 10 years ago, may not be as appealing to customers today, or your business focus maybe different now and therefore need to be reflected in your signage.  One question to ask yourself is, is my signage still on point with the changing designs or does it need a refresh? Maybe you want a complete re-brand, or perhaps you are looking to just update the look and feel of it.  Either way, if you are thinking of updating your brand, keeping your signage updated and reflective of your brand is critical to your business. So, if you are thinking of updating your logo, your website and your other marketing material, remember to also update your signage. Your signage is a key marketing tool that helps you draw customers to your business. Your sign is the first impression you give your customers and an up to date sign that is well made tells customers a story of your professionalism, what you stand for and more.  To build new relationships, you will need professionally made signage that tells your story. At the Sign and Graphics Manufaktur we strive to help you tell your story through beautiful well designed and crafted custom signs. Call us at 905-334-8594 for more information and a free quote.