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Van wrap for Food Truck[/caption]
There are many ways you can spend your marketing dollars, but have you considered the benefits of wrapping your car, truck or van? First let me tell you what a vehicle wrap is – it is a special vinyl that is used to “wrap” your vehicle that looks like it is painted on. A professionally installed vehicle wrap will have a firm airtight fit with no ‘air bubbles’ that cause ripples in the wrap.
Now that you know what a vehicle wrap is, let’s look at the reasons why you should wrap your vehicle.
- Advertising and brand recognition
The most common reason to use vehicle wraps is to advertise your company. A custom wrap for your car, van or truck will ensure you get the biggest bang for your marketing dollars. When you are driving in and around Toronto, you are getting anywhere from 30,000 to 70,000 impressions each day! Compared to many other modes of advertising, using your wrapped vehicle provides the lowest cost per impression, making it a very attractive mobile advertising method. Bold colours, clear fonts, and simple graphics will help your vehicle wrap stand out and attract attention whether you are driving or parked. It will be working for you
24/7 and that’s a definite benefit.
In addition, your vehicle wrap can promote your brand! Your logo, your social media and even the colours and fonts of your brand should be consistent across all your marketing media and your vehicle wrap is no different. Having your vehicle wrap consistent with your brand increases your brand recognition and promotes your brand everywhere you go.
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Car wrap for local butcher[/caption]
Did you know that having a car wrap will protect your vehicle from the little scratches that invariably occur? It is important however that you have an experienced professional install your vehicle wrap to ensure there is good adhesion and no air bubbles. At the Sign and Graphics Manufaktur, our installers are certified ensuring that your vehicle gets the best wrap. While there are a few simple steps you need to follow to keep your vehicle wrap in top condition, such as only using a soft cloth car wash, The vinyl acts as a protective film for your car. It is removable when you no longer want it and your car’s paint underneath will remain in top condition maintaining a higher value for your car.
A vehicle wrap can last several years, but you want to make sure the information on it is current and reflects your current brand. If you make a change to your branding after five or more years, you want to also update your vehicle wrap to reflect that. A professional sign company can remove your existing wrap without damaging the paint and reinstall the new graphic vinyl wrap to your specifications.
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Partial van wrap/decals[/caption]
- How much do vehicle wraps cost?
The cost of your vehicle wrap depends on a few things such as whether you want a full wrap or a partial wrap, how much design is required etc. If the design is simple, then the graphic designer may need less time to create the print and therefore cost a little less. With vehicle wraps it makes sense to keep writing to a minimum, including things like your phone number and website address and include images such as your logo to increase brand recognition. Overall however, a full wrap will make your vehicle stand out among all the vehicles on the road.
