A good shopping mall experience is one that involves easy navigation. When shoppers get turned around in a busy mall, it can turn a fun shopping trip into a nightmare, fast. Ideally, a shopping mall is simple to navigate, but these buildings can get complex especially during peak times. This is where a wayfinding sign system becomes very important in ensuring that customers are still having a good time.
Wayfinding signs cut out the question marks in how to get from one place to another. They assist everyone from shoppers to retailers, in various ways. For shoppers, these signs play a huge role in answering questions without actually having to ask a person — they show where stores are, where restaurants are, and other key information, all in one convenient sign. For retailers, they represent a place to advertise store savings, special events, and other information a customer might not otherwise discover.
These signs can be located indoors or out, and each type of sign requires different considerations. Exterior signs need to be weatherproof, able to withstand any type of outdoor conditions that may be encountered. Indoor signs need to be visible amongst all of the other visual noise of a mall. Good design choices, and the right materials, make the difference between a successful wayfinding sign system, and one that goes unnoticed, or damaged.
These signs can be simple, or more complex. You might think of the standard, traditional static printed wayfinding sign, that shows customers where they are in relation to a directory and a mall map. These days, many shopping mall owners are taking that traditional sign one step further with dynamic, digital based signs. With touch screens, up to the minute advertising capabilities, and even integration with mobile devices, these digital signs are the latest in technology and sure to please customers who want to make the most of their mall experience.
Whether you need a simple sign for a smaller shopping center, or are undertaking a large project for a more complex setup, we are happy to help you create the wayfinding sign system that best suits your needs. From design choices to materials, we freely share our expertise and knowledge so the signs you end up with are perfect. Connect with us via email or telephone today to find out what we can offer you for your wayfinding sign needs.
