Signage Education | Vehicle Wrap - Your Mobile Billboard

Tue, January 18 2011 - 3:24 PM

Analysis

Atlanta, GA (33.7501275, -84.3885209)

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SYNOPSIS: When compared to other forms of advertising, VEHICLE WRAPS WIN against all the other media. Newspapers: $1300 /wk. 2” x 2” ad. Good local market exposure but short lived and poor reproduction quality. Television: $200000 / 30 sec. Great ma

Vehicle wraps beat print and TV ad costs

BY: Bill Swanson, Signs and More, Inc

When compared to other forms of advertising, VEHICLE WRAPS WIN against all the other media.

Newspapers:
300 /wk. 2” x 2” ad. Good local market exposure but short lived and poor reproduction quality.
Television:
00000 / 30 sec. Great mass market yet extremely expensive for the return on investment.
Direct mail:
500 / 1000 4” x 6” postcard. High pinpoint market exposure and personification - “Junk Mail” image.
Radio: $90 -
2 / week. Highly geographic, demographic and selective, but audio only and low attention notice.
Magazines:
200 - $5000 / month. Provides prestige and credibility with long shelf life, but expensive with no guarantee of position.
Billboards: $4000 - $500000 / 16 weeks. High repeat exposure, no competition. Limited audience selectivity, limited creativity.
Online: $.60 -
0 / click or
200 - $5000 / month. Low cost, immediate, interactive capabilities. Small demographically diverse audience, low impact, audience controls exposure.

Note: prices reflected are negotiated prices for a 12 week campaign (Information provided by Inland Empire Small Business Development Center) Vehicle wraps are rolling billboards – WORKING 24/7. They cannot be denied access as they are the last no-permit-required outside business signs. They are eye-popping and can employ great imagination. The cost (

000 - $5000) is minimal considering the constant exposure the vehicle provides. Bring us your blank Billboard and let us get your message ON THE ROAD. Visit our website Signs & More, Inc. (770-383-8808). View our Blog.