When compared to other forms of advertising, VEHICLE WRAPS WIN against all the other media.
- Newspapers: $1300 /wk. 2” x 2” ad. Good local market exposure but short lived and poor reproduction quality.
- Television: $200000 / 30 sec. Great mass market yet extremely expensive for the return on investment.
- Direct mail: $1500 / 1000 4” x 6” postcard. High pinpoint market exposure and personification – “Junk Mail” image.
- Radio: $90 – $12 / week. Highly geographic, demographic and selective, but audio only and low attention notice.
- Magazines: $1200 – $5000 / month. Provides prestige and credibility with long shelf life, but expensive with no guarantee of position.
- Billboards: $4000 – $500000 / 16 weeks. High repeat exposure, no competition. Limited audience selectivity, limited creativity.
- Online: $.60 – $10 / click or $1200 – $5000 / month. Low cost, immediate, interactive capabilities. Small demographically diverse audience, low impact, audience controls exposure.
Note: prices reflected are negotiated prices for a 12 week campaign (Information provided by Inland Empire Small Business Development Center)
Vehicle wraps are rolling billboards – WORKING 24/7. They cannot be denied access as they are the last no-permit-required outside business signs. They are eye-popping and can employ great imagination. The cost ($2000 – $5000) is minimal considering the constant exposure the vehicle provides.
Bring us your blank Billboard and let us get your message ON THE ROAD. Visit our website Signs & More, Inc. (770-383-8808). View our Blog.
