Do you want attractive storefront signs for your business? Here are some tips that will help you along the way.
Whether your business is located in a quiet alley or a bustling flea market, you need effective signs to promote your business, advertise your products and grab your customers’ attention. Studies have shown that more than 90% of business owners agree that a readable sign is vital to attracting customers. In this article, we shall discuss some ideas that will help you come up with amazing storefront signs.
Define Your Purpose
Before you order storefront signs, you should have a plan. An outdoor banner might be used to advertise your latest sale, while a window decal might tell people you are open or not. With a well-defined purpose behind each sign, coming up with the right design will be much easier.
Make It Readable
To increase the effectiveness of your storefront signs, you must make them readable. Before you order a sign, you should try to figure out how it will appear to people from across the street and those driving in their cars. The size of your text should be visible and readable even from a distance.
Use Color Contrast
One of the many things affecting the readability of your sign is the color contrast between the text and the background. A professionally designed storefront sign may have a positive impact on your business. However, if sunlight reflects on your sign, it will almost become invisible. If your sign is to be installed in an area that gets a lot of sunlight, make sure there is a proper contrast between the text and the background. One of the most common mistakes people make is that they use similar colors for the text and background, which ruins their sign’s readability. Try using dark-colored text on a lighter background and vice versa.
Entice Your Audience
Don’t think of the people on the road as mere pedestrians. Think of them as your potential customers. Your storefront sign should be designed and installed in a way that grabs people’s attention and compels them to turn around and look. Dual-sided signs come in handy for they can be seen from both ends. Remember to be creative with your signs and keep your audience in mind when designing them.
Don’t Clutter Your Signs
When it comes to business signage, less is always more. If the purpose behind your signage is brand marketing, try to reduce the text as much as possible. Too much text and many graphics on your sign can make it messy and unappealing. Even if you need supporting text along with your logo, make sure it is precise yet effective.
These were some of the important considerations you must take into account for making your storefront signs catchy and impactful. Before you order signs from your signage manufacturer in Manassas, VA, evaluate your business needs.
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