Wondering how to create effective promotional or retail signs? Here are some dos and don’ts you need to follow!
How many times have you stepped inside a retail store only because the promotional sign displayed inside caught your eye? Far too many times to count, right? Well, that’s the power of effective promotional signs!
A retail or promotional sign is used by a retailer to advertise their products to their target audience and acts as an effective branding strategy. Promotional signs are also used to advertise special events, such as seasonal sales or giveaways. This is why you must invest in customized retail signs that can help you promote your business to your customer base.
Here are some helpful dos and don’ts that can help you create effective promotional signs:
Make Your Signs Pop With Bold Colors
Whether you sell pet supplies, sporting goods, makeup products, electronics, apparel, or any other consumer good, it’s important to invest in signs that can stand out. After all, the main purpose of retail or promotional signs is to attract the attention of potential customers. This is why you must use easy-to-spot, attractive, bold colors to make your promotional signs. If you choose beige, white, or other colors with low visibility, it’ll only make your signs less visible.
Make Your Promotional Signs Helpful
You need to invest in promotional retail signs that can effectively usher your customers in the right direction. For instance, if you own a large apparel store, you need to use retail signs that can guide your potential customers to the various departments in your store such as women’s clothing, men’s clothing, footwear, accessories, etc. This will help shoppers find what they’re looking for with ease and they’ll be grateful for the promotional signs.
Do a Test Run With Your Signs
It’s always best to do a test run with your signs before you introduce them to your shoppers. Install the signs in the area where you want and put yourself in the shoes of your potential customers to see whether they are effective or not. Make sure that you can easily spot the signs and that they provide useful information to your customers. Ask yourself whether the signs are attractive to look at and whether they provide value to your customer or not.
Don’t Obstruct Your Customer’s View
When installing promotional signs throughout your store, make sure that they are visible to potential customers. Take great care that your signs are not getting obstructed by the items that you’re selling or a mannequin. You should install the signs in a place where your customers will have a clear line of sight.
Don’t Clutter Your Signs With Too Many Words
When it comes to promotional signs, the “less is more” approach always works. Don’t opt for signs that have full-blown sentences on them. The more cluttered your sign looks, the less attractive and effective it’s going to be. This is why you must use short, precise sentences and messages so that your signs are easy to spot and read.
I hope the aforementioned dos and don’ts will help you increase the effectiveness of your retail or promotional signs.