Want to create an effective wayfinding system for your office space? Then keep reading!
Remember that helpful roadside sign that helped you find your favorite café or that indoor sign that helped you navigate the complex floor design and reach the right office in time for your interview? How thankful were you for those directional signs that pointed you in the right direction? That’s the power of wayfinding or directional signs.
As the name suggests, wayfinding signs are signs that direct or guide you to the place where you want to go. They are an integral part of office complexes, condominium buildings, multi-unit commercial spaces, and complex parking lots. Without these signs, you’ll feel lost and it will take you more time to find your way around a building.
This is why, when creating a wayfinding system for your office space, you must ensure that it’s designed to be as effective as possible. This way, your clients will be able to gain the maximum benefit from it and find your office quickly and with ease.
Here are some steps that you need to take to design an effective wayfinding system:
Understand Your Customers’ Needs
The first vital step to design a flawless wayfinding system is to think of what your visitors want, need, and expect from these designs. You want to design a system that helps your customers at every step of the way. You also want to consider whether your building needs a comprehensive wayfinding system or a simple map will do.
For instance, if you want a wayfinding system for a bank, then you’ll have to consider which places your customers are most likely to look for. The two most common places that customers seek at a bank are the lobby with the customer service staff and the ATM. Similarly, depending on the type of business you run, your customers’ priorities and needs will differ.
Install Signs at the Most Appropriate Locations
Another important aspect of designing a flawless wayfinding system is to think of the location where you will place your signs. While it’s understandable that you would want to place your sign in a location that people are naturally drawn toward, don’t forget to think about how you can gain the most from a sign. You want to strategically place your signs at a location where they’ll fit the best.
For instance, take into consideration where your clients’ attention will be focused on when they walk through the front entrance of your building. You could incorporate a directional sign at the location that directs them to your lobby or reception area with a symbol of the reception desk.
You need to be creative when you design your signs. While it’s important for wayfinding signs to have clear directions on them, they should also be attractive and visible enough for your customers to spot them.
When you are designing your signs, make sure to choose a reputable and professional sign designing company. This way, you’ll be able to execute your ideas and goals for your wayfinding system seamlessly.