Wondering why your signs aren’t bringing in customers?
Signs are the most ubiquitous form of marketing— so much so that they cannot even be said to be a marketing tactic but are, in fact, a necessary part of any business outlet or store. They show the business name and brand and thus are markers of identity. You will see many signs on any commercial street.
That is why they are also some of the most common areas which marketers and business owners struggle with the most.
In efforts to stand out and be distinct, business owners commit many mistakes in sign designing. That turns off customers immediately since audiences only have a limited time. They will not spend minutes staring at your problematic signs. When designing your signs, be sure to avoid the following mistakes.
Visibility
The most common mistake that many business owners make is poor location selection. The location of your sign and where it is placed is very important. It directly impacts the visibility of your sign and how many people see it.
If your sign is too high, then people might not notice it. If it is too low, then it may get lost in the crowd. It could even be covered by a lamp post in case you’ve chosen the wrong location for your sign. All these are issues which will impact visibility. That defeats the entire purpose of having a sign.
Readability
Readability issues are some of the most frequent across many signs. It is one of the worst mistakes to commit in sign designing.
These are usually a result of attempts to incorporate your artistic flair in your design in a bid to stand out. Often, the opposite ends up happening and people can’t make out what’s written on your sign. This turns off people. Readability issues also occur due to poor selection of bright and aggressive colors. These can overpower the font and cause visual overload.
Busy signs with lots of images and logos will also present difficulties in reading them. You should also check for readability issues from a distance and whether the font size is decipherable.
Fading
This is usually the result of substandard design and production. Fading occurs due to the UV light in sunlight breaking down the color molecules of the paint.
Overexposure to sunlight ultimately causes fading and whitening of your sign colors. This is not a very attractive sight for viewers and indicates unprofessionalism of your business.
Backlighting
Backlighting is necessary to ensure that people will still be able to make out what your store is all about after dusk. Otherwise, your sign will not be seen in the night and people might pass your sign and move on.
Rather than an intentional mistake, this is the case of negligence. You should always ensure your sign is designed for 24/7 visibility.
Amateur Installation
How many of us have seen crooked signs or signs with missing letters?
Signs like these look very unprofessional and denote laziness on part of the business. Your sign is essentially what will make the first impression on your audiences. It should thus be installed and maintained properly.
Conclusion
Contact Legendary Custom Signs & Graphics for the best signs today. Excellence in signage is our motto. We will work with you to make the best sign as you want it. You will not have to worry about installation or quality issues with our artisans.
Visit our website for further details on our work on signs.
