A signboard is like a ‘silent salesman’ for your business.
And you don’t have to pay employee wages for them!
In fact, large exterior signs can draw substantial attention to your place of business and also help to differentiate it from the other players in the industry.
Large signboards in supermarkets help retail customers to locate merchandise. Moreover, they can also lead to impulse buying as well, at various POS (point of sale) counters.
For a typical small ‘brick and mortar’ business, signboards are very important because they act as a guidepost to help customers to the place. They also attract the attention of new customers as well.
If you are a brand new business, then the signboards you place in the area will ensure that people driving by will stop and try your business.
Furthermore, many people moving to the locality will also be on the lookout for local businesses they can start patronizing for their various needs.
They Portray the ‘Promise’ of the Brand
A signboard must always be neat and very bright so that it can effectively convey the promise of the brand. That is, it should inform the casual observer about the high standards of your business and your point of differentiation. Always remember, the larger and more brightly lit the brand’s signboard, the more eye-catching it will be to the observer. On the other hand, any signboard that is either damaged or smudged and dirty will reflect negatively on the quality of your branding efforts.
Seamless Integration Between Online and Offline Campaigns
A prominently displayed signboard or hoarding can easily help a business integrate its online and offline marketing activities. For example, including a link to the web page of the business, as well as its Facebook profile and Twitter handle, can help people ‘discover’ your business on the net.
If the signboard is easily accessible, then you can even add a QR (quick response) code that passersby can scan to avail discounts.
Sign Boards Are Always on Duty
Your business signboard can easily ‘work’ 24/7 throughout the year. And if the lighting is adequate, then unlike most other time-bound marketing campaigns, your signboard will always be up and visible on a continuous basis, irrespective of the time of day or night.
Many people think that the era of the ‘dotcom’ generation has relegated the signboard to the back burner. However, nothing can be further from the truth. This is because signboards and hoardings are arguably the most persistently visible part of any modern business. Unlike the TV or radio or a website, they cannot be switched off but will always remind your target audience of your presence. Visit our website for more information on the relevance of signage in modern marketing.
