When you own a storefront business, you strive to make a good first impression and build good customer relationships. Every day, potential customers walk the streets and sidewalks, passing hundreds of shops and stores. Your goal is for some of them to enter your store and become happy new customers. A professional and creative logo sign can make the difference between a successful and an unsuccessful storefront business. According to a recent Fedex survey, around 76% of American shoppers enter a store for the first time based on their outdoor logo sign.
Why You Need a Logo Sign
Storefront businesses need a logo sign because it increases your visibility by potential customers seeing your brand and logo. A well-designed logo sign offers information about what your brand is about and incites curiosity. Many products are associated with well-known brands, such as “Coach,” which consumers associate with leather handbags. Make sure when they see your brand, they know which products to associate with it.
Types of Logo Signs
Your logo sign is the first thing potential customers see when they pass by your storefront. It could be the deciding vote on whether they enter your business or just keep walking. Logo signs can have various designs and be fabricated from various materials. Here are a few of them:
- Channel Letters - Channel letters are custom made, and they can be crafted out of various metals like aluminum or copper, or high-quality plastic. Most channel letter signs are illuminated so they stand out in any weather, season or time of day.
- Metal Signs - Metal signs are ideal for exterior logo signs. Many companies prefer aluminum because it is affordable and durable, though stainless steel works better as a 3-D dimensional option.
- Awning Signs - Awning signs generally display the logo of your business, though they can provide other information such as a phone number. Since Northern Virginia has recently started experiencing unpredictable weather, having an awning for customers to relax under maximizes their exposure to your storefront.
Tips for Creating Logo Signs
- Make sure it is legible. This includes selecting classic fonts and colors that complement each other.
- Make sure your sign is visible. If you want it to be readable from 200 feet away, letter height must be 20 inches.
- Install it where it will be visible. You don’t want any tall trees, foliage or other signs blocking the view.
Legendary Custom Signs & Graphics will work with you to design the best logo sign for your storefront business. We use a variety of styles and materials, including channel letters and awning signs. We strive to find the best style, font, and design that represents your business logo and brand. Whether you are located in more modern areas such as Reston, Tysons Corner or Arlington, or the more historic areas of Old Town Alexandria, the City of Falls Church or the City of Fairfax, we understand the style you need. Call us today for more information.
