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Category: Industry News

Silicon Valley, CA | Having a Marketing Roadmap Puts You on Track for Success

Fri, January 1 2021 - 3:49 PM
Your Marketing Roadmap How do you ignite your marketing engine? There’s a way to set your business apart in your marketplace that attracts your ideal customers to you. It all starts with your Marketing Foundation. What are you really selling? Your Marketing Roadmap walks you through the steps that will establish the Marketing Foundation you nee…

Santa Cruz, CA | The Shift in Thinking that is Necessary for Business Success

Mon, November 30 2020 - 2:53 PM
The Owner-Operated Business Mindset I have worked with business owners for more than 2 decades, collaboratively documenting their systems and putting other elements of their business infrastructure in place as well as helping them solve their day-to-day business frustrations. My clients typically work with me for a number of years since there is much to b…

San Jose, CA | Biz Coaching News – How Key Indicators Reflect Business Health

Fri, October 23 2020 - 2:56 PM
The Importance of Tracking Key Performance Indicators There are metrics that a business owner can measure monthly to understand the health of her business and whether it's on track to fulfill its stated goals. Running a business without the information that the key indicators offer is like driving without rules of the road including speed limit and r…

San Jose, CA | Business Coach Reveals the Last 2 Keys to Successful Selling

Mon, September 7 2020 - 3:17 PM
The Promise of Emotional Gratification In my last post, I talked about the importance of building your preferred customer(s)' Demographic and Psychographic Profiles as a way to tap into delivering the promise of the emotional gratification that contributes to a customer's buying decisions. The Demographic and Psychographic Profiles provide the foundati…

CityScoop is the top ranked local business news network in the United States. Established in 2008, CityScoop has been providing local communities with high quality news about local businesses and their most recent projects.

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