Topic: Conference, Convention and Event Photographer is Courted by SEO Marketing Firms.
Client: Corporate Event Photographers of Caught in the Moment Photography
Location: Chicago, IL
Typically the blog posts we publish in this space relate a specific project or event related to one of our clients, but in this instance this post will deal with our recent experience with a Search Engine Optimization marketing firm and their efforts to promote the corporate and event photographers of Caught in the Moment Photograpahy so that their website would appear near the top of the search engine results.
In this particular post we are treating the photographers of Caught in the Moment Photography as the clients featured even though they can really be thought of more like an internal client, because it is the photographers themselves who are writing the blog post and who performed the work featured.
The corporate event photographers were approached by a marketing firm that had essentially cyber squatted a URL that was meant to be descriptive in its name for corporate event photographers who are doing or would like to do a fair amount of work in the Chicago, IL, area and was then offering it to different photography companies and photographers for a price higher than would ordinarily be available from the entities responsible for awarding ownership of the domain names.
The whole event was somewhat comical because the marketing firm had obviously performed a query on a search engine for corporate event photographers working in the Chicago, IL. Because the photographers of Caught in the Moment Photography already have a great reputation and a number of past, current and future clients in and around different Chicago venues hosting corporate events, of course the photography studio was one of the results. A positive takeaway of the event is that the convention and conference photographers can also now incorporate corporate event photographers as a keyword search to focus on.
Written by: The Conference and convention photographers of Caught in the Moment Photography who also provide corporate photography for the greater Chicago, IL. area.
