Piedmont Triad – Kernersville, NC – Custom Signage Company Can Meet Your Needs!
Located in the heart of the Piedmont Triad NC, Sign Resources of NC, Inc. in Kernersville serves Winston Salem, Greensboro, High Point and the surrounding area. We also go beyond the Triad as needed and specialize in all types of signage from channel letters, vehicle graphics/wraps, monument signs, yard signs, medical signage, window graphics, COVID safety signage and much more. We even offer decorated apparel, business cards, magnets, promotional items and decal services to our growing client database.
As we get into the busy holiday season it is important to understand why signage is important and how it helps you your business grow. You want to be sure your customers recognize your brand and know what your services are. Below will help you determine your needs and we are here to assist.
Why is signage important for your business?
An important consideration is how you plan to use signage for your business. A creative, attractive sign can help your company stand apart from the competition. Consumers are more likely to purchase from a business that they have already heard of or recognize. A sign or vehicle graphics can help plant the seed for future sales.
Signage is an essential component of a business’s overall marketing strategy. A sign that contains a business’s logo can help reinforce its brand. Signs are also used to draw attention to promotions and to convey information about the business. Because an exterior sign is visible 24 hours a day, 365 days a year, its effect is continuous. Signs can also be effective for off-premise use. Thoughtfully placed billboards can convey a concise message to passing motorists. You can also place magnetic signs on the side of your vehicle to serve as a form of mobile advertising as well as pay other motorists to place signs on their own vehicles for additional reach. The key is to be seen and not forgotten. Make a statement with your logo, images and clean concise font choices when designing your logo or brand. Keep in mind that sometimes “less is more”.
Signage serves as a “silent salesperson” for your business. Exterior signs draw attention to your place of business and help differentiate it from others in the same area. Interior signs help customers locate merchandise and can lead to impulsive purchases when added to special displays. As seen on the U.S. Small Business Administration web page, signs serve as a primary link between a business and its consumers.
Types of Signage.
Exterior signs are most commonly ground-mounted or building-mounted. Ground-mounted signs can be on a variety of shapes and sizes on a post, in a frame or a monument structure that are typically near a road to catch the attention of passing drivers. Building-mounted signs are installed on the place of business and are also useful in areas where foot traffic is prevalent such as strip malls and downtown shopping districts. Most commonly on the face of the building or mounted from a hanging structure for best visibility.
Interior signage is used to establish your brand and deliver your company’s message. Interior signs attract attention and keep your customers engaged while they are in your place of business. Some of this may be achieved with exterior signs, however,using interior signage and graphics allows you to really target your clientele. Raise brand awareness, display information, enhance atmosphere, comply with ADA regulations, promote a seasonal feel, target sale items, display business integrity/values, direct traffic flow, promote COVID-19 safety standards, and display menu items with wall graphics, printed acrylic/wood, window decals, applied channel letters and more.
Off Premise Signage.
Thoughtfully placed billboards can convey a precise message to passing motorists. You can also use vehicle magnet signs, graphics or wraps on your vehicle to serve as a form of mobile advertising. You may even consider paying other motorists to advertise for you. You may choose to be bold and wrap the whole vehicle or keep it simple and clean with graphics. Either way you will not go unnoticed and you will reach hundreds of people a day without even thinking about it. Typically, this method is a cheapest way to promote your business.
Sign Resources of NC, Inc. located in the heart of the Triad proudly serves Greensboro, Winston Salem, High Point and the entire surrounding Piedmont Triad. Contact us today for your signage needs. We offer free consultation with every job! Visit our website www.signresourcesnc.com or call today: 336-310-4611.