Want to make a strong first impression on visiting clients? Leverage custom lobby signs designed by a local sign company.
In today’s highly competitive business landscape, the first impression you make on potential clients can make or break the game for you. Attractive, professional-looking office signs tell customers that you’re proud to present your business in the best possible way. This is where custom lobby signs have a crucial role to play.
Custom lobby signs are graphics placed in the reception areas in offices. These portray the brand name and/or logo of the business and are often found on walls behind the reception or on the reception desk itself. Let’s take a look at some of the advantages of using custom lobby signs:
Custom lobby signs are placed in such a way that they are immediately visible to anyone who walks into a business lobby. With an awesome, engaging design, they set up an inviting internal space to welcome incoming people. The resultant warm environment makes visitors feel comfortable, something you can’t achieve with expressionless, dull office walls. Upon viewing your business name and logo, visitors have peace of mind knowing that they’ve arrived at the right place.
Shape Business Perception
Regardless of the reason people visit your business facility, custom lobby signs will continue to set a positive brand perception in the minds of the visitors. They’ll make a strong first impression on clients visiting your business for the first time.
Even if a dissatisfied customer is visiting your business for the first time to file a complaint, they might be impressed by the attractive custom lobby sign and take things easier than they otherwise would.
Convey Your Brand Message
You don’t have to restrict your custom lobby signs and just stick to your business name and logo. You may also display engaging tag lines or slogans, your company motto or mission, your values, etc., to let visitors know what you stand for and how committed you are to serve them. Apart from being a unique branding opportunity, custom lobby signs can also be informational.
Foster Employee Engagement
Custom lobby signs don’t just impress visitors. They also influence employee attitudes by fostering engagement. A professional, well-designed custom lobby sign conveys a positive message to employees that your organization’s best days lie ahead. Every time they walk into the office, they feel proud knowing that they work at a presentable and reputable company.
If you’re not aware of the value of employee engagement, consider that it can help you save $450 to $550 billion annually, according to a study by The Engagement Institute.
By now, you should have developed a clear understanding of why you should use custom lobby signs in your office. From introducing your brand to making a strong impact on customers and employees, they are a valuable branding opportunity for any type of business.