Looking to boost your market reach? Read on to learn why you should use custom vehicle graphics for your business.
Have you ever seen a giant billboard that moves? Yes, we’re talking about custom vehicle wraps. Keeping in mind our city’s traffic congestion, wrapping your business fleet with custom vehicle graphics is a tremendous way to promote your brand because people spend a lot of time in heavy traffic. With nothing else to do, people are easily attracted to vehicles with fascinating visuals. This makes custom vehicle graphics extremely valuable.
Let’s now go through some more reasons to use custom vehicle graphics:
Build Brand Awareness
If you own a growing business or a startup, building brand awareness should be among the top business goals. No matter how valuable your product or service is, there’s no way to generate sales unless your customers know that you exist. Custom vehicle graphics are a perfect solution for this.
Unlike other branded signs, custom vehicle wraps will advertise your business on the go. They can help you reach wider audiences in your locality. Viewers who are stuck in the traffic may even go on to Google your business name on their smartphone browsers then and there to learn more about your brand. Effective brand awareness soon translates into rapid business growth.
Incredibly High Number of Impressions
When it comes to generating impressions, nothing beats custom vehicle graphics. According to the Outdoor Advertising Association of America, a single vehicle wrap can achieve 30,000 to 70,000 impressions each day.
The longer the route of your business fleet, the better. But this doesn’t mean that your vehicles need to stay in motion to be able to make the desired impact. Park it in a crowded area, and it will do its job. This way, custom vehicle wraps can serve as a 24/7 advertising solution for your business.
Inexpensive Form of Advertising
Custom vehicle wraps are also one of the most cost-effective advertising solutions. Based on the same study by the Outdoor Advertising Association of America, vehicle wraps allow you to reach more customers at a lower cost per 1,000 impressions than any other form of outdoor marketing. In spite of this, they are 15 times more effective at boosting brand recognition than other outdoor marketing solutions.
Traditional advertising mediums, such as TV commercials and newspapers, cost more money and don’t guarantee exposure because many people don’t view them. Custom vehicle wraps allow you to reach those audiences, too.
Protect Your Vehicle’s Paint
A common misconception about custom vehicle graphics is that removing them causes damage to the paint on vehicles. That’s no longer true. The latest custom wraps and decals rather protect your vehicle’s original paint from chips, rocks, and other environmental elements, slowing down the process of wear and tear.
When required, a specialist will remove the graphic without leaving any stain on the vehicle. This way, your business fleet will retain its high resale value.
These were some of the top reasons to use custom vehicle graphics for your business.