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Month: February 2023

Digital Marketing Acronyms – What is GMB? | Online Capital Group in Tennessee

Fri, February 24 2023 - 4:55 PM
We live in the internet era, and the world has become digital, which has resulted in loads of acronyms! You might have heard your friends use acronyms such as SERP, SEO, and the list goes on. You cannot understand the world of digital marketing without decoding these acronyms. Many popular acronyms exist in the digital world that are used by marketers. Here,…

How Digital Marketing Works As an Investment Not A Cost | Online Capital Group

Tue, February 21 2023 - 10:38 PM
Marketing is viewed as a cost in many businesses, large and small. It is a revenue-generating part of the company - just another line item in a budget full of expenses that must be cut in order for a business to turn a profit. This cannot be further from the truth for businesses of all sizes! The act of persuading people to buy a product or service is kn…

Performance Marketing VS Brand Marketing, Which Is Better For Me? | OCGnow of TN

Fri, February 17 2023 - 2:55 PM
There are two major marketing categories: performance marketing and brand marketing. While both of these types of marketing have advantages and disadvantages, businesses must determine which is the best fit for their specific needs. In this blog post, we'll look at the differences between performance marketing and brand marketing and determine which one is m…

Digital Marketing Acronyms: What Is UX? | Online Capital Group of Nashville TN

Wed, February 15 2023 - 2:46 PM
Digital marketing is a fast-paced, ever-changing field filled with technical jargon and acronyms. It is easy to become overwhelmed with which direction to take or which services you should invest in to support and grow your business. Just trying to keep up with all of the acronyms alone can be overwhelming for somebody new to the field. This article will go…

Digital Marketing Acronyms: What Does CTR Stand For? | OCGnow Nashville TN

Sat, February 11 2023 - 6:16 PM
Digital marketing is an ever-evolving field, and as it grows, new terms and acronyms are constantly being added to the lexicon. One such term that you may have heard before is CTR, which stands for "Click-Through Rate." In this blog from Online Capital Group, we'll dive into what CTR is, how it's calculated, and why digital marketers need to understand and t…

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