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Category: Industry News

What Is A Call To Action Or CTA And Why Do I Need One? | Online Capital Group

Tue, April 23 2024 - 11:30 AM
A call to action (CTA) is essentially a direct invitation for your audience to engage further with your brand, whether through signing up for newsletters, joining a giveaway, or registering for updates. It's an essential component of marketing communications, urging an immediate response from your audience with an enticing offer or piece of information. Why…

The Limitations Of Marketing Tools: Investing In An Agency | Nashville Tennessee

Thu, April 18 2024 - 11:17 AM
In the constantly evolving realm of digital marketing, businesses are frequently impressed by the appeal of state-of-the-art marketing tools that promise to transform their promotional tactics and amplify their revenue. Although these tools provide significant benefits and are essential components of contemporary marketing strategies, they also have their li…

How Your Business Can Benefit From Competitor Analysis | OCGnow Nashville, TN

Tue, April 16 2024 - 1:19 PM
As a local business, keeping an eye out for how the competition around you is presenting itself to the public is important. It helps you keep your representation in check. You can gain valuable insight into how other businesses conduct themselves. It can then be put into practice, whether you adopt some of their methods of success, or put a halt to s…

Can’t Keep Your Website? Avoid Stingy Digital Marketing Companies | OCGnow TN

Thu, April 11 2024 - 9:47 AM
Your website serves as the virtual storefront of your business, crucial for attracting and retaining customers. However, navigating the waters of digital marketing can sometimes lead you into choppy seas, particularly when dealing with digital marketing companies that restrict your access and control over your website. For those of you currently looking f…

No More Problematic Redirect Chains for a Smoother Web Experience | OCGnow

Tue, April 9 2024 - 1:14 PM
Ever had the feeling of being led on a wild goose chase while browsing the internet? Sometimes, we are bounced from one link to another before finally reaching the page we set out to find. Now imagine if you made it three links in and then were stopped by a 404 error that prevented you from getting to the page you hoped for? Needless to say, it can be very f…

Mastering Website Navigation: The Key to User Engagement and Conversion | OCGnow

Thu, April 4 2024 - 10:20 AM
Have you ever been in a situation where you couldn't find what you were looking for on a website? It can be frustrating, right? This frustration is a clear indication of poor website navigation. Good navigation is like a well-drawn map, it guides visitors smoothly through your site, enhancing their experience and encouraging them to engage with your content.…

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BIO: As a full service partner, the objective of OCGnow is to help you achieve the marketing outcomes that rank with the top competitors in your industry. You will always be in “the know” with a performance measurement matrix of our interventions. This creates a transparency that allows for actionable insights of prevailing trends and a concrete demand for accountability, no matter the results.