Marketing is viewed as a cost in many businesses, large and small. It is a revenue-generating part of the company – just another line item in a budget full of expenses that must be cut in order for a business to turn a profit. This cannot be further from the truth for businesses of all sizes!
The act of persuading people to buy a product or service is known as marketing (including digital marketing). Often, businesses must persuade customers to purchase their product or service over a similar one from another company. Digital marketing has emerged as a cost-effective and efficient way to reach a larger audience since the advent of the internet.
That being said, when you invest in digital marketing, you are investing in the online reputation and effectiveness of your brand, not just purchasing an adequate service.
Digital Marketing Does Not Have To Be Costly
Assume a company has only a few dollars for marketing; that is better than nothing! Assisting your professional team in implementing something reasonable and effective, such as a PPC campaign, can make progress. When it is done correctly, marketing sells itself.
The idea is similar to that of a trial period for software or an app. In this case, it is not that marketers work for free but that any growth is better than nothing, right?
It’s not typical, but if a little “give and take” on both sides contributes to a fruitful long-term relationship between a company and an agency, it’s well worth a shot!
Traditional Marketing VS Digital Marketing
To promote products and services to potential customers, digital marketing employs online channels such as search engines, social media, email, and mobile apps. It has a number of advantages over traditional marketing methods, including:
- Cost-effectiveness: Because digital marketing is generally less expensive than traditional marketing methods, it is accessible to businesses of all sizes.
- Measurable Results: Businesses can track the success of their campaigns in real-time, making it easier to calculate the return on investment (ROI).
- Targeted Advertising: Because digital marketing allows businesses to target their advertising efforts to a specific audience, conversion rates can increase.
- Greater Reach: Because the internet is used by billions of people, digital marketing has a much larger reach than traditional marketing methods.
Invest in Digital Marketing Trends
As digital marketing continues to shape the B2B marketing landscape, marketers must loosen their purse strings to make room for new trends. Here are a few must-haves for your digital marketing budget. Each of these trends will help you improve reporting, bridge the gap between marketing and sales, demonstrate ROI, and elevate person-to-person marketing. Leave it to professionals like us here at your Online Capital Group to determine which of these is the best fit for your business at the current time or what mix of several of them can have the most impact.
Live Video and Streaming
Consumers enjoy watching videos—four times as many prefer watching a video to reading text. While Live Video is the latest shiny toy in content marketing, if you want to be successful, you must have a clear plan and solid strategy in place to return measurable KPIs. With the live stream video trend transitioning from novelty to marketing mainstream, the sooner you implement a strategy, the better. The “consumer as voyeur” model is becoming more popular as technology advances. Add in a sense of urgency to watch now or miss out forever, and you’ve got a consumer hooked—even in the B2B space.
Content Promotion
While content marketing should continue to dominate your digital marketing budget, nearly every marketer is already creating content for their audience, making it more difficult to stand out. Consumers are subjected to hundreds of advertisements per day, resulting in content fatigue. Content will need to slow down and become more authentic, with more personalization, personalization, and intent. As personalization transitions from buzzword to fundamental, brands seek tools to create customized experiences. Journey mapping is closely related to personalization. Brands must concentrate on understanding how customers progress through their journey, including content consumption, social sharing, and purchase behavior, and identifying patterns to suggest the next best step for each unique consumer.
Strategy Development
Producing content solely for the purpose of getting something out the door is not a marketing strategy. A slew of mediocre content produced as a result of a lack of commitment to your digital content marketing strategy will harm your brand far more than producing no content at all. The future of content is personalized. However, the majority of B2B content marketers lack a written strategy.
Take a step back and consider why you are creating rather than how. You want to create content that is specifically designed to move people from the “just browsing” stage of the sales funnel to the point where they become purchasing customers. You will need a clear plan to accomplish this. You must determine your target audience, your objectives, when and where you can deliver content, and why it is important. Spend time and resources developing a strategy and determining your KPIs.
Cross-Device Marketing Techniques
The average consumer is connected via more than five digital devices, which means marketers must do five times the work to ensure their content is optimized for whatever platform their audience prefers to consume it on. As new platforms, such as wearable devices, become more popular, new platforms have emerged that you may not have considered. Make sure you have enough money in your budget to invest in them before you fall behind.
Here are a few examples of how digital marketing can provide a return on investment:
- Increased Traffic: Digital marketing can help drive more traffic to a company’s website, resulting in more leads and sales.
- Improved Conversion Rates: By targeting the right audience and delivering the right message at the right time, digital marketing can help improve conversion rates.
- Branding: Digital marketing can aid in the development of brand awareness and loyalty, which can lead to long-term growth and success.
- Improved Customer Engagement: Digital marketing can assist businesses in engaging with customers in a more personalized and meaningful manner, which can lead to increased customer satisfaction and loyalty.
- Measurable Results: Digital marketing provides businesses with real-time data and analytics, allowing them to make informed decisions and optimize their campaigns.
Choosing A Qualified And Professional Agency To Help
Digital marketing is more than just a cost that must be managed and reduced. It should be viewed as an investment in a company’s growth and success. Businesses can drive more traffic to their websites, improve conversion rates, build their brand, engage with customers, and achieve measurable results by leveraging the cost-effectiveness, measurability, targeted advertising, and wider reach of digital marketing. Businesses can make informed decisions and adjust their campaigns for maximum effectiveness by treating digital marketing as an investment, resulting in long-term growth and success.
For more information about how our experts here at your Online Capital Group can help transform your business or simply get it up off the ground. Give us a call today at (904) 600-3600 to schedule an evaluation of your current online presence and the effectiveness of your marketing efforts if you have any. We can determine which courses of action will be best for your business to grow and get you on the map for millions of potential customers!
