Susan Rogan Hearing serves patients with digital technology to address a range of hearing-related problems. Doing business at 1501 Ogden Avenue, the clinic needed a sign that would assist with wayfinding. When the management team contacted our sign shop to buy monument sign lettering in Downers Grove, IL, we found a way of making excellent use of the existing monument feature.
Black Acrylic Text and Numerals Support Name Recognition and Wayfinding
Because there already was a monument structure on the premises, it made sense to use it rather than construct something completely new from the ground up. Therefore, our technicians focused on producing quarter-inch-thick acrylic letters and numerals. We painted them black to fit in with the exterior décor and the company’s brand colors.
Before the installation, we cleaned and prepared the surface. We then measured for a perfect center presentation that allows the sign to take advantage of the wall-mounted light sources. Finally, our installers mounted the letters flush to the monument on the upper third. The numerals went on the lower third. We repeated the process for the monument sign’s other side.
Now, prospective patients can quickly locate the clinic with its stylish black 3D letters on a white monument wall background.
Bring in Customers with Directional Signage That is Right for Your Location
Always assume that your competition has a full signage suite to woo your customers. As a result, we urge our business clients to make finding their locations as quick and convenient for the consumer as possible. Parts and parcels of this experience are wayfinding signs.
However, did you know that not all directional signage options are the same? What makes them work so well is when they exude your corporate personality as part of the wayfinding assistance they provide.
- Monument signs. The ultimate sign to consider is the monument. Available in a wide variety of sizes, shapes, and material combinations, it is the ideal product to express your brand message as part of its function. By the way, you may not have to construct a new sign if you have one on-site we can refurbish.
- Post and panel signs. Some clients do better with post and panel signs that point to the entrances of parking lots. This is typically the case when the company does business at the end of a cul-de-sac or in a business park. There, post and panel signs allow for the addition of arrows that could point the way to entrances, exits, and specific departments.
- Department signs. Another choice is the display of department signs. These are good options when your company operates on a large campus where the individual departments are spread out. Rather than just featuring the company’s name, it would be far more helpful to identify the offices that customers are most likely to seek out.
Let Us Help You Buy Monument Sign Lettering in Downers Grove, IL
Custom wayfinding signs boost efficiency and increase foot traffic to your location. Besides that, these signs prevent customers from being frustrated and heading to your competition instead. Connect with our sign shop today to learn more about your options and find out the best signage solution for your needs!
