Locals with a hankering for shawarma, falafel, and other Middle Eastern foods know to head to the Naf Naf Grill at 1739 Freedom Drive. Recently, the restaurant underwent a complete remodel, and the management team needed new restaurant signs and graphics in Naperville, IL. A representative contacted Vital Signs USA to assist with the project.
Creating a Brand-Centric Signage Suite for Brand Awareness Building
We met with the client to receive the company’s specs. Among them was the orange color that is unique to the business. Our first task was to match the orange correctly to incorporate it into various signage products. A case in point is the set of channel letters that the client selected as a business sign.
They are front-lit, which allows the illumination to escape through the polycarbonate fronts. Because we painted them in the corporate orange, they succeed in setting the stage for the brand conversation. A smaller lightbox cabinet highlights the eatery’s niche.
A wall plaque introduces the company’s founder. We used clear acrylic and added imprinted vinyl. We mounted the product with brushed aluminum standoffs that look great and give the plaque a contemporary look. Other boards feature larger-than-life images of the delicacies the eatery serves and encourage the social media connection. Vinyl wall graphics throughout the locale repeat the logo design and color play.
Why Feature a Brand-Centric Signage Setup?
Guests visiting the restaurant see constant reminders of the brand message. These include the telltale orange color as well as the font that is common for use on the lettering. This step succeeds in building brand awareness, which helps the consumer connect the corporate identity with the company’s symbols. Besides that, it is a significant mnemonic device that couples products with logos.
This step successfully creates name recognition and brings the company’s name to mind as soon as the consumer experiences a need for a specific product. In the case of Naf Naf, it would be a hankering for Middle Eastern food. In the case of your company, it could be a desire for a specific product or service.
Why Ordering a Signage Suite is a Good Option
It sounds as though it would be a costly step. However, ordering a signage suite all at once can save you time and money. For starters, we already have your colors and symbols on file. There is no need for subsequent design meetings. Therefore, you can get back to work faster and without any interruptions.
Next, consider that we buy our material in bulk. When you commission multiple signage products that use a specific raw material, we can pass the savings on to you. In contrast, it would be more expensive to buy specific sign products piecemeal. Of course, the most significant advantage is that you transform the look and feel of your space overnight, which immerses the customer in your branding.
Ordering Restaurant Signs and Graphics in Naperville, IL
Are you outfitting a restaurant for the first time with signs and graphics? Maybe you are remodeling and need to revamp how the consumer interacts with your brand. Vital Signs USA can assist you with all your signage needs as well as the initial design process. Contact us today to schedule an appointment!
