Window graphics and/or window lettering draw people into your business! Your store windows are prime real estate when it comes to advertising. Some cities and landlords limit the amount of coverage you can put on a window but you’re missing out if you’re not maximizing this opportunity.
Your potential customer is literally at your front door. They’re out shopping so now’s the time to get them in the door. Hopefully your business name and business sign clearly indicates the type of business you’re in but does it tell the whole story? Read on for a few examples of how businesses have greatly increased the potential for walk-in customers.
If you’re not convinced that window lettering or window graphics will work here are a few study results to ponder: an SBA study proved that on-premise business signs are the most cost-effective form of advertising; another study of over 10,000 businesses showed that 45% of NEW customers come into a business based on signage; Best Buy did a study that told them 17% of customers didn’t intend to stop but did so because of the signs.
The old adage that pictures are worth a thousand words apply to window graphics but simple window lettering can also be effective in letting customers know what’s inside for them.
Art of Cigars has ambiance out the ears!! It’s not just about cigars, it’s a place to “be”. The window graphic they chose emphasizes that it’s a place to relax. The text on the window graphic spells out all the other offerings besides cigars. Without the window graphic people would think it was simply a place to buy cigars.
Tan Central’s name is pretty clear about what they’re core product but falls short of explaining all they do. The window lettering allowed them to let people know everything they do – a variety of beauty treatments like teeth whitening, collagen repair, and boutique items like jewelry and swimwear.
Burgers R Us offers more than burgers so the best way to get the word out was to put their products on the windows. People can see the window lettering from across the parking lot. They might not be in the mood for a burger but espresso might be just the break they need from running errands. They wouldn’t know it was available if not for the window lettering.
Spot-On Signs & Graphics can help you get the word out about what products and services you offer. There’s no better way to expand the information your customer needs to make a decision to buy from you than window lettering or window graphics that tell them what you offer right at your door! Call us (530) 295-8285, email us at info@spot-on-signs.com or visit our website at www.spot-on-signs.com.
