Point of Purchase displays grab attention when it counts!
In the retail industry, it’s extremely important to capture the attention of shoppers when they are in the decision-making process. By making people aware of certain products, you can expect to boost sales and raise brand awareness. One of the most efficient and effective ways to grab the attention of shoppers and peak their interest is by utilizing point of purchase displays. With that being said, let’s discuss the concept of this marketing tool and its benefits.
First of all, it’s necessary to understand exactly what point of purchase displays are. Typically, these include floor standing displays like banners, counter top displays like posters or flyers, and signs that are either digital or with custom graphics. Standing displays are placed directly on the floor and usually promote a specific type of product or brand. Counter top displays tend to be smaller and are usually situated next to a cash register. Larger point of purchase banners are often placed on a wall.
While point of purchase displays are somewhat simplistic, they have a plethora of benefits in the retail setting. Perhaps the biggest benefit is the increased impulse buys that these displays lead to. For example, if a customer was shopping at a store with one product in mind, he will often be persuaded to buy an additional product after seeing a display. Even if he had no intention of making additional buys, coming across a well-designed, aesthetically pleasing display will often influence his purchasing decisions.
Maximizing impulse sales is incredibly powerful: studies have shown that approximately 70% of purchases are made on impulse. This means that an effective point of purchase campaign can bring in sales that never would have occurred otherwise. Consequently, a retail store’s sales numbers can increase significantly after implementing the right displays. Along with this, point of purchase displays tend to be very cost effective.
In addition, this marketing technique is perfect for branding a particular product or line. When consumers recognize a company logo, it helps to identify that company and distinguish it from competitors. It also helps achieve a sense of legitimacy and trust which can help a company establish long term customers over time.
Spot-On Signs & Graphics is here to help you design custom point-of-purchase displays that will pay for themselves and more. Contact us at (530) 295-8285 or info@spot-on-signs.com or visit our website www.spot-on-signs.com
