“You can’t afford NOT to advertise in a slow economy” is sound advice from the experts. You want people to think of your business first and foremost when they need your product or service. Vehicle lettering and vehicle graphics can turn your car, van, truck, or trailer into a rolling billboard and boost your sales. There’s a reason people do it – it works!
It doesn’t matter what kind of business you have – retail, restaurant, home-based, landscape, construction, spa, insurance sales… the list is endless – having your name in as many places as possible is key to being the first to come to mind when consumers need what you offer. Mobile billboards – vehicle graphics or lettering – have an 80% recall rate, i.e. veiwers remember specific information from the ad.*
Reinforce your branding and reach consumers you’re missing. Not everyone drives by your place of business or reads the ads in the paper and flyers in the mail but it’s pretty hard to avoid seeing a logo on a van or reading the information on the back of the truck in front of you at a stoplight. The people who see your car or van as you run errands or parked in the grocery store lot may never see your name otherwise. Never again will you curse being stopped at a long traffic light – consider the peace of mind that will bring! 96% of Americans either drive or ride in a vehicle each week.**
You CAN afford to transform your vehicle into a rolling billboard. The big, splashy, full-wrap vehicle graphics are cool and definitely attention-grabbing. They typically run about $2,000.00 give or take depending on the size of your vehicle – that’s a dollar or two a day over the life of the wrap. Simple lettering, combined with your full-color logo, costs a fraction of that and still puts your “brand” in front of thousands of people a day. Magnets, while not as effective due to their size limitations, are very cost-effective. You don’t have to spend a fortune to put your vehicle to work advertising your business 24/7.
It’s time to plan your marketing for 2012! Don’t forget about the one (or more) advertising tool sitting in your driveway – it can be making you money rather than just drinking it up at the gas pump. Even while it’s parked, it can be getting your brand in front of potential clients. Here’s an idea – find a parking space at the entrance to the high-school football games so everyone sees it. Be the first to arrive and the last to leave! Put vehicle lettering or vehicle graphics into your marketing budget this year.
Spot-On Signs & Graphics wants to help you be prosperous in 2012. Creating a mobile billboard for you is one great way to do it. Get a quote now www.spot-on-signs.com. If you place an order by Feb 29 and mention promo code 500cs, you’ll save 10% on vehicle lettering and graphics.
