What is a QR code? QR stands for Quick Response. It’s a 2-D bar code that can be placed on just about anything. It’s read by smartphones with apps for reading the code – Blackberry, iPhone, Android. Placing a QR code on your signs, banners, vehicles, business cards, brochures, etc is becoming the next step in driving traffic to your website and in advertising. They can be used on signs, banners, vehicle wraps, and printed marketing materials. A recent study by Google reports that 90% of smartphone users will act on their search by calling or visiting the business they were searching for so they can make a purchase!
The content the user sees when they scan your QR code can be your website, a specific page on your website, or a landing page with your contact information, a coupon, an ad… whatever you want your customers to know. A realtor I know uses QR codes on her real estate signs. When scanned, the user gets information on the property for sale – including interior photos.
Creating a QR code is easy and it’s FREE. Kayway’s QR Code Generator is simple. With a couple clicks of the mouse you can create your QR code in three different sizes – small enough for a business card or brochure to large enough to add to a vehicle wrap or sign.
Spot-On Signs & Graphics can help you create your QR code and incorporate it into your sign or vehicle graphics. It will add a new dimension to your marketing strategy!
