- Mobile billboards have an 80% recall rate, i.e., viewers remember specific information from the ad.
- 95% of the survey's respondents said mobile advertising was more effective than traditional outdoor signage.
- 30% of survey respondents indicated they would base a buying decision on the ad they saw - that's 30% of thousands each day!
- Traditional billboard ads cost .18 per Cost Per Thousand Impressions (CPM) versus $0.77 for a vehicle wrap.
- One vehicle wrap can generate 30,000 - 70,000 impressions daily in a median metropolitan area - granted we don't all live in even a median sized city but wouldn't having your message in front of tens of thousands of potential customers every day be a boost to your exposure?
- Fleet vehicle advertising boosts name recognition 15 times greater than any other form of advertising.
From initial concept to installation, Spot-On Signs & Graphics can help you create your own rollong billboard that will meet your sales and budget goals.
Sign Education - Cost-effective Marketing With Vehicle Wraps
SYNOPSIS: For $83.00 / month you can have a rolling billboard that advertises your business to thousands of potential customers every day! An average vehicle wrap costing $3,000.00 will last 3-5 years if, and only if, it is installed with quality products and
BY: Trish Tratos, Spot-On Signs & Graphics
For $83.00 / month you can have a rolling billboard that advertises your business to thousands of potential customers every day! An average vehicle wrap costing $3,000.00 will last 3-5 years if, and only if, it is installed with quality products and expertise. A partial wrap is an affordable, yet still very effective, option. The full wraps can be exciting but run the risk of wild graphics overshadowing your message. A partial wrap can save you money and increase your sales. It's not true that you'll get half the response if you only wrap half the surface of your vehicle. If you're as well known as Coke you can get away with virtually no stated message. Finding the balance between the vehicle graphics and a clear message is key. Let an experienced graphic designer help you get the most out of your advertising dollar.
A study by Product Acceptance and Research indicated vehicle wraps increased sales as much as 107%. How much do you need to increase your sales to cover $83.00 / month?
The Outdoor Advertising Association of America study found the following:
