The Joy of Simplicity
When considering the design of your sign or vehicle graphics,never underestimate the power of simplicity. Unlike the printed page, where viewers have virtually unlimited time to gaze, viewing times for signs are often severely restricted. In particular, people in passing cars will generally have less than 3-5 seconds to assimilate your message before their attention is required elsewhere. If your sign is too complicated or difficult to read, you have lost an opportunity.
It is crucial, therefore, to consider carefully your core message and the most important information you wish to convey, and leave the embellishments for other forms of communication.
Here at Spot-On Signs & Graphics, we have spent years acquiring the necessary knowledge to give your visual communication the fullest possible impact, so your message gets across to your desired audience. Text size and placement, color and contrast, material usage and longevity, all of the complex variables that affect visibility and comprehension are a part of every job we design. Of course, we never forget that a sign should not only be legible, but good looking as well.
So drop by and see us, give us a call, or visit us online and let us show you how simple can be beautiful. Very beautiful indeed.
Written by: Mike Smith, Graphic Designer
