How will a quality sign benefit my business?A quality sign is the most cost-effective advertising available. It is an investment that will give you the greatest ROI (return on investment) of any type of advertising you choose. Signs work for you 24/7 and most signs are a one-time cost so you save on monthly advertising costs.
A quality sign will attract new customers. 85% of your customers live or work within a five-mile radius of your business – these are your repeat, regular customers. The Census Bureau reports that 18.6% of the population relocates every year – these are your potential new customers. As people go about their daily lives, they pass your sign 50-60 times a month.
A quality sign will build your brand. As your customers pass your business day in and day out your sign is constantly reinforcing your message. Your business will be the first to come to their mind when they need your product or service. Your message will be ingrained.