Located at 222 Main Street, Envirocheck sends environmental field consultants to businesses and homeowners concerned about asbestos, lead, mold, and allergens. Upon request, they can also test for methamphetamine, industrial byproducts such as smoke and chemicals, and bacteria buildups. On a commercial scale, these experts work with business owners to conduct risk analysis and air sampling as well as a host of additional hazard tests. When the company added another vehicle to its fleet, it contacted our specialists to discuss the installation of truck lettering in Farmington CT.

Advertising and Branding a Business with Vehicle Lettering

The work truck selected by Envirocheck features a silver color that perfectly accentuates the black and red lettering we designed. The business’ name displays in the red and black script the company chose for its online presentation. It also features the checkmark logo. We omitted the tagline used on the website and instead added a niche explanation that identifies the service as offering residential and commercial applications. A phone number and website address round out the presentation. This combination of advertising and branding style components introduces the company to prospective clients. It allows the vehicle to handle the marketing when a technician parks in front of a customer’s home or office.

How to Advertise Effectively with Vehicle Letters

We recommend adding a graphics component whenever possible. Doing so allows us to feature not just your company’s name but also the logo. That said, there is a broad range of options open to you when adding this marketing tool to your vehicles.

• Niche explanation. When your niche is not readily discernable from the company’s name, it makes sense to highlight it as part of the lettering package. Cases in point are contractors that feature a business owner’s name but not the actual field the firm is in.
• Tagline. Select a tagline to display alongside your company’s name. When this is the setup you have chosen for the website, it is a good idea to feature it on your vehicle as well. That said, remember that lettering packages work because of the brevity employed when putting together the look. For example, Envirocheck’s management team realized that a niche explanation would yield better results than the addition of the established tagline.
• Contact information. Our experts urge clients to include one but preferably two ways of getting in touch. The most typical configuration is the combination of a phone number and website address. Other options include an email address or social media handle.
• Optional add-on. Depending on the nature of your business, you may do very well with a quick response (QR) code that sends consumers to your website. Driving traffic to the site’s optimized landing page can net you newsletter signups and other methods of interacting with the customer outside of doing business right away.

Buying Truck Lettering in Farmington CT

Contact our graphic artists to discuss your vehicle lettering project. Whether you need truck letters, letters and numerals for a car, or something else altogether, we can help you turn your automobiles into mobile billboards that market and brand your business wherever you take them. Contact us today to get started on your project.