Wayfinding signs make people feel more comfortable. When important areas are marked with easy to read signs, it makes the experience of eating out much more enjoyable. 
It also demonstrates that the restaurant owner cares about the experience of the customers, not just making a profit.
Start looking after your diners before they get into the restaurant. Your first wayfinding signs should help them to park their vehicles. People will want to park as close as possible to the restaurant and you can help them do this quickly with helpful directional signs.
From the parking lot, direct your customers to the fastest way to get to the restaurant and indicate the main entrance and any other useful entrances and exits. We can make sure that your signage is ADA compliant. This ensures that your signs are usable by as many people as possible, including those who are sight-impaired or physically disabled. This is a legal requirement, but making sure that your signs work for as many people as possible is common sense and great for business.
Inside the restaurant, mark the way to the restrooms, the bar, and the various dining areas or lounges if there is more than one. When customers can see how to get around, they are more relaxed. This is particularly true of the restrooms. They will love you for not obliging them to ask a member of staff where to pee, and your staff can get on with waiting on tables rather than directing customers around the floor.
If there is a specific area for children, or a terrace for outdoor dining, ensure that these are also clearly indicated by your signage. It can be disappointing to learn that these areas exist after you’ve already eaten and are about to leave the restaurant.
While wayfinding signs are functional, they do not have to be basic or boring. They provide opportunities to reinforce your branding. Even ADA-compliant signage can be amusing or atmospheric, as long as it performs its function.
To talk with us about how wayfinding signs can improve the experience of your customers, don’t hesitate to get in touch. Our creative team is eager to help. Call today, and schedule your free consultation to be one step closer to sign success!
