Healthcare clinics require compelling marketing and advertising strategies to promote their services and healthcare plans. Additionally, healthcare clinics must find effective leads and use sales strategies to attract more clientele and close more sales.
I use my certification in world-renowned business growth strategies and experiences working with technical business owners of private practice clinics with annual revenues between $1 and 30 million to help my healthcare clients achieve the commercial growth they envision.
Develop Effective Marketing
It is critical to invest in professional efforts in developing a marketing strategy – clients want trustworthy and dependable healthcare services, and creating a recognizable brand to symbolize this is significant. It is imperative to have a compelling marketing campaign focused on community and service to build and expand your clientele and your reputation.
Your marketing and brand will also differentiate you from your peers – we will advertise your clinic’s unique atmosphere and authentic services and explore cost-effective options.
Set Competitive Pricing
The pricing of your services will also differentiate you from your peers: I use financial assessments to identify your industry benchmark by geography and sales volume and compare and contrast. You will learn if you’re in the top or bottom 10 percent and create new financial goals to close the gap.
Promotions
You will identify cost-effective promotional strategies and switch from overspending with no results to increasing client engagement and closing more sales.
Sales Effectiveness
I use my TTI Success Insights® Sales Skills Index report to identify your sales knowledge in seven categories. You will gain insight into what areas of sales you need to reach new goals.
Customer Service Development
Positive customer service is the key to building long-term relationships with clients and earning returning clients. Clients who experience excellent customer service are more willing to write great reviews about your services online and refer you to their families, friends, or neighbors. Businesses with a reputation for prioritizing their clients and consistently delivering positive service experiences are more likely to be recognized in their communities.
Interpersonal communication skills are also essential in relating to prospective clients. You will learn how to connect to your customers and clients with active listening, understanding their concerns, and relating to their communication style. I help my clients identify and use “hot buttons” – the emotions driving customers to purchase a product or service – to help them pitch better sales and offer relevant services.
Developing excellent customer service is an additional advertising expense reduction strategy by creating an excellent reputation and having the support of the community. You will lock in more clients quicker, expand your clientele network, and make more connections in your local community.
Ready to achieve your growth goals? You can book a consultation with me to get started. I look forward to helping you grow your clinic.
