Do you want a large referral network for your business?
There is no better way for your small business to grow than through an organic referral network. A referral network can benefit a small business in many ways. It saves costs on marketing efforts since you don’t have to advertise your business. It also builds a steady and wide clientele which is necessary to keep a small business afloat.
A referral network essentially provides stability to a business. The addition of new leads can help to offset any customer losses. Referrals also create opportunities for your business by linking you with industry professionals.
So, how do you go about building your referral network? Follow the steps below to cast a wide net.
Start with Friends and Family
The bases of most referral networks are friends and family. They are people close to you who know you best and can best vouch for you and the products or services that you’re offering. Referrals from them also appear more natural and organic. You should pinpoint members in this group who have wider social circles of their own. Try to mix in those circles and introduce yourself. You can find a lot of early success if you play your cards right. You will also find people in these groups more willing to lend you an ear.
Fortune Favors the Bold
You never know when lady luck might shine upon you and grant you an opportunity. You should always be prepared to extend your referral network with any stranger you meet. We never know when we hit it off or form a rapport with someone. In such cases, a business card to remember you by will come in very handy.
Practice your elevator pitch for such instances and keep business cards at hand. You might be surprised how many positive responses you get.
Capitalize on Professional and Business Contacts
Always take the chance to get in the good grace of any professionals or individuals you meet. It is the opportunity for mutual benefits so take it accordingly. As a small business entrepreneur, you can stand to gain a lot from such contacts. You will gain access to their established referral networks. You will also gain valuable contacts for different situations in your life.
Target Associations, Organizations, and Clubs
You should target groups and platforms for widening your referral network. Make sure your business is a regular member of the local chamber of commerce. It will allow you to interact with your fellow business community for tips and referrals.
If you are part of clubs or communities, then you already have a benefit. You will have previous rapport with fellow members. They will be more receptive to recommending you if you ask them. After all, personal touch can go a long way.
Conclusion
If all that sounds difficult, you have no need to worry. Asentiv teaches entrepreneurs how to expand their referral networks. Our coaching sessions will have you making referrals at every social meeting.
Visit our website for more information on our referral marketing sessions.
