Many businesses have a lot of window space, and there are a lot of creative ways to use the space for advertising. If you sell products, you will likely display them at the window so people passing by can see what type of business you are and what you are selling. But if you are selling a service instead of a product, you will want to use the space to advertise the service. This is done commonly using posters or vinyl graphics. Vinyl graphics last much longer than paper posters and look much nicer so if you are not planning to change the information soon, vinyl window graphics are the way to go. Pacific Oil Group wanted some custom window graphics for one of their Chevrons in North Hollywood. The location has many windows lining the building so they decided to dedicate three of them to advertise the car wash using full window graphics. Full window graphics cover the entire window, top to bottom and side to side. If you are concerned about blocking out light or not being able to see inside, we offer perforated vinyl. However, this Chevron has a lot of natural light so this was not a concern of theirs. Their only concern was the wear and tear the graphics will go through so they wanted them installed from the inside. This is a slightly more expensive method but will help the graphics last much longer. It is more expensive because it uses more material. Rather than just printing the graphics onto white vinyl and applying it on the outside, the graphic are reverse-printed onto transparent vinyl so they can be seen in the right orientation from the outside, and then another layer of white vinyl is applied behind that to create a background. Without the white vinyl, you would just see straight through into the store and you wouldn't be able to read the graphics.