Due to the fierce competition to attract new customers and re-engage older ones, auto dealerships are always looking for new strategies to get their name out there and drive sales. To succeed these days, auto dealers need to think outside of the box and try some creative solutions. Though they have their place, traditional marketing strategies do not seem to have the same effect they once did.
Fortunately, Elite Custom Signs has a great way for you to boost your name recognition. We believe that true marketing magic starts when you turn your ideas into attention-grabbing and captivating vehicle graphics for auto dealerships in Raleigh, NC.
It Has Never Been Easier to Get a Car Wrapped
When you market with car dealership graphics, you will have the advertising campaign you need to bring attention to your enterprise. Plus, we work within your budget. We can come to you for an initial consultation. And, when the wrap is ready for installation, we will work with you to schedule a day for you to drop the vehicle off.
No form of advertising is quite as effective as vehicle graphics and wraps. With mobile advertising, you get between 30,000 and 70,000 views per day on average. You target the exact neighborhoods and high population areas you want to penetrate when you are driving around or just parked in a noticeable location.
What Vehicles Should You Wrap?
Auto dealers should wrap or install vehicle graphics on each of their company vehicles. This includes loaner cars, courtesy shuttles, and parts and delivery vehicles. Wrapping your demo vehicles is also a good idea. Essentially, you want to get your branding in front of as many eyes as possible. Vehicle wraps are the most efficient way to do this.
You achieve a few things by installing vehicle graphics on your fleet:
Service Sales – If you are part of a franchise, then the manufacturer probably sends service mailers directly to potential clients. However, these mailers have been shown to have just a one or two percent conversation rate. You can go a lot further toward building your customer base by using vehicle graphics to advertise the makes and models you service.
Brand Awareness – There are hundreds of independent repair shops, auto dealerships, and auto collision centers in and around Raleigh. How can you stand out from the crowd? The key is to make your brand recognizable, and vehicle wraps have been shown to increase brand recognition by fifteen times. This is better than any other marketing medium.
Help Buyers with Their Research – Many consumers turn to the Internet as they research their next new or preowned car. Part of their research usually includes looking for the best dealership to buy from. If they see a truck with vehicle graphics advertising your auto dealership, they are more likely to come to you for their new ride.
If you are ready to take your advertising to the next level, contact Elite Custom Signs for a free quote on vehicle wraps for auto dealerships in Raleigh, NC.
